PROSPECTS AND OPPORTUNITIES
Stable growth expected for retail tissue as the premiumisation trend continues
Retail tissue is expected to register stable current value growth over the forecast period as improving economic conditions in the country favour premiumisation.
E-commerce will continue its upward trajectory but will not threaten hypermarkets' position
The popularity of e-commerce is expected to grow over the forecast period. However, it is not anticipated to reach the levels of traditional retail channels, such as hypermarkets.
Focus on sustainability will shape product developments in retail tissue in the coming years
As demand for eco-friendly products grows, retailers will play an increasingly important role. Zero-waste outlets will become more visible within drugstores across Hungary, offering products with no packaging and other environmentally friendly options such as 100% recyclable bags.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Tissue in Hungary report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Tissue in Hungary?
- Which are the leading brands in Retail Tissue in Hungary?
- How are products distributed in Retail Tissue in Hungary?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Tissue products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Tissue in Hungary - Category analysis
KEY DATA FINDINGS
Current value performance sustained by price increases and premiumisation in 2024
Competitive landscape in retail tissue remains largely unchanged
Hypermarkets leads once again but loses some share to e-commerce
Stable growth expected for retail tissue as the premiumisation trend continues
E-commerce will continue its upward trajectory but will not threaten hypermarkets' position
Focus on sustainability will shape product developments in retail tissue in the coming years
Tissue and Hygiene in Hungary - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Retail Tissue
- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Tissue research and analysis database.
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