Competitive Landscape
Fine Secures Digital Exclusivity to Extend Leadership as Rivals Lose Ground
Retail tissue in Jordan is highly concentrated, with Nuqul Group holding a 52% value share and Wadi Al-Rafidain Tissues LLC at 28% in 2025, together accounting for nearly 80% of value sales. This marks a notable increase in concentration over the past five years, with Nuqul Group’s share rising from 48% in 2020 and Wadi Al-Rafidain Tissues LLC also expanding from 24% in the same period.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Jordan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Jordan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Tissue in Jordan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Tissue in Jordan?
- Which are the leading brands in Retail Tissue in Jordan?
- How are products distributed in Retail Tissue in Jordan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Tissue products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Tissue in Jordan - Category analysis
Key Data Insights
Wadi Al-Rafidain Wins over Price-Conscious Shoppers with Value Packs
Wadi Al-Rafidain Wins over Price-Conscious Shoppers with Value Packs
Fine Prestige Drives Premiumisation While Affordability Remains Critical
Local Brands to Leverage Loyalty to Defend Volume Growth
Facial Tissue to Lead as Price Trumps Premiumisation
Delivery Platforms to Reshape Tissue Sales as Value Overtakes Brand Power
Fine Secures Digital Exclusivity to Extend Leadership as Rivals Lose Ground
Supermarkets Leverage Bulk Promotions to Capture Family Spend
Tissue and Hygiene in Jordan - Industry Overview
Bulk Value-Pack Offerings Boost Affordability and Loyalty
Key Data Insights
Bulk Value-Pack Offerings Boost Affordability and Loyalty
Nappies and Diapers Drive Growth as Essentials Outpace Non-Essentials
Brands Target Sensitive Consumers with Clean Label Launches
Local Brands to Win Trust as Affordability Drives Household Choices
E-Commerce and Local Partnerships to Reshape Distribution and Loyalty
Population Ageing and Rising Costs to Inform Product Innovation and Value
Leading Local Players Capitalise on Affordability to Defend Share
Small Local Grocers Sustain Lead through Bundle Strategies
Retail E-Commerce Accelerates as Families Seek Value and Convenience
Country Reports Disclaimer
The following categories and subcategories are included:
Retail Tissue
- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Tissue research and analysis database.
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