PROSPECTS AND OPPORTUNITIES
Brands may need to justify higher costs to foster further sales growth
Retail tissue in Hong Kong is predicted to record low volume and value growth over the forecast period, with many of these products considered essential by local homeowners. However, shrinkflation has begun to emerge within retail tissue in Hong Kong, as exemplified through the Zenses (Top Harvest Asia Ltd) mini tissue line, which is marketed as being 25% smaller than its standard pocket handkerchief range; it promotes the advantages of its compact size, comparable to the size of Bluetooth ear pods.
Warehouse clubs of neighbouring Chinese cities pose potential threat
The distribution of retail tissue in Hong Kong is poised for significant changes in the coming years. With the growing frequency of outbound travel to neighbouring cities such as Shenzhen, where consumers seek affordable dining and shopping experiences, there is potential for greater interest in similar shopping opportunities.
Sustainability remains a key focus for future product innovation
The long-term outlook for innovation within retail tissue suggests a potential shift towards sustainability that may not be confined to niche premium brands. As consumer acceptance of private label continues to rise, leading players in the industry are well-positioned to adopt sustainable practices and processes.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Tissue in Hong Kong, China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Tissue in Hong Kong, China?
- Which are the leading brands in Retail Tissue in Hong Kong, China?
- How are products distributed in Retail Tissue in Hong Kong, China?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Tissue products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Tissue in Hong Kong, China - Category analysis
KEY DATA FINDINGS
Price-sensitive consumers influence purchases of retail tissue in 2024
Competitive landscape remains consolidated but smaller players make gains
Supermarkets retains position as dominant distribution channel through increased volume and value discounts
Brands may need to justify higher costs to foster further sales growth
Warehouse clubs of neighbouring Chinese cities pose potential threat
Sustainability remains a key focus for future product innovation
Tissue and Hygiene in Hong Kong, China - Industry Overview
Tissue and hygiene in 2024: The big picture
Key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Retail Tissue
- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Tissue research and analysis database.
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