PROSPECTS AND OPPORTUNITIES
Private label to remain popular alternative to brands of retail tissue
Toilet paper is considered an essential product in Chile with constant demand, despite inflationary pressures. Its high penetration in Chilean households ensures stable growth over the forecast period as the population and consumption habits evolve, shifting between brands or private label as spending capacity allows.
Supermarkets to strengthen offer with large pack formats
In terms of trends, certain retail tissue products with specific counts are in higher demand than others, which will continue to shape the relevance of their presence in various channels. Consumers visiting leading distribution channels are likely to prioritise price.
Market simplification will result in decline of less successful SKUs
Manufacturers of private label retail tissue face the challenge of growing while avoiding the introduction of excessively novel products. Although this strategy might counter innovation efforts, it aligns with a stronger market trend: prioritising functionality over unnecessary diversification.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Tissue in Chile report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Tissue in Chile?
- Which are the leading brands in Retail Tissue in Chile?
- How are products distributed in Retail Tissue in Chile?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Tissue products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Tissue in Chile - Category analysis
KEY DATA FINDINGS
Toilet paper dominates retail tissue, but premium segment slows
Softys retains dominance with wide product portfolio
E-commerce outperforms dominant supermarkets in retail tissue
Private label to remain popular alternative to brands of retail tissue
Supermarkets to strengthen offer with large pack formats
Market simplification will result in decline of less successful SKUs
Tissue and Hygiene in Chile - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Retail Tissue
- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Tissue research and analysis database.
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