Competitive Landscape
Salling Group Leverages Private Label Expansion to Widen Its Lead
Retail tissue in Denmark is highly concentrated, with the landscape becoming even more so between 2020 and 2025. Salling Group A/S has significantly increased its retail value share from 22% in 2020 to 33% in 2025, while Coop Danmark A/S, previously the leader, saw its share fall from 24% to 21% over the same period.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Tissue in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Tissue in Denmark?
- Which are the leading brands in Retail Tissue in Denmark?
- How are products distributed in Retail Tissue in Denmark?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Tissue products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Tissue in Denmark - Category analysis
Key Data Insights
Households Shift Spending to Value and Sustainability as Prices Rise
Households Shift Spending to Value and Sustainability as Prices Rise
Toilet Paper Maintains Lead as Value-For-Money Innovations Drive Demand
Grøn Balance Boosts Eco-Credentials to Win Environmentally Conscious Shoppers
Discounters and Limited Editions Reshape Shopper Behaviour and Loyalty
Paper Towels Outpace Facial Tissues as Home Routines Evolve
Sustainability and Skinification Accelerate Product Innovation and Consumer Demand
Salling Group Leverages Private Label Expansion to Widen Its Lead
Discounters Extend Reach as Affordability Drives Household Loyalty
Omnichannel Integration and Convenience Fuel E-Commerce Gains
Tissue and Hygiene in Denmark - Industry Overview
Salling Group and Essity Drive Value-Led Innovation as Household Budgets Tighten
Key Data Insights
Salling Group and Essity Drive Value-Led Innovation as Household Budgets Tighten
Modern Danish Households Look for More Than Just Low Prices
Discounters Expand Reach as Value and Convenience Shape Choices
Sustainability Pushes Innovation While Shifting Demand to Reusables
Omnichannel Strategies and Discounter Growth Redefine Retail Landscape
Essity Leverages Innovation as Private Label Gains Ground
Discounters Strengthen Leadership by Expanding Reach and Value
Retail E-Commerce Gains Ground as Omnichannel Convenience Grows
Grocery Retailers Drive Flexibility and Value with Omnichannel Innovation
Country Reports Disclaimer
The following categories and subcategories are included:
Retail Tissue
- Paper Towels
-
- Napkins
- Tablecloths
-
- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Tissue research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!