PROSPECTS AND OPPORTUNITIES
Napkins is set to lead growth, as cost-conscious consumers entertain guests at home
Retail value sales of retail tissue are projected to rise over the forecast period, driven by unit price increases, which will fuel value sales growth. This growth will be further supported by trends such as premiumisation and sustainability-driven innovation.
Improvements in logistics and a demand for convenience will support growth for retail e-commerce
Improved logistics and the integration of omnichannel strategies will further enhance the viability of retail e-commerce for sales of retail tissue. The ongoing trend of urbanisation, with a projected rise in the proportion of urban households relative to total households, will create additional growth opportunities for e-commerce.
Innovation may focus on infusing products with skincare, offering consumers added benefits
Innovation during the forecast period is expected to embrace the concept of skinification. Skinification involves incorporating ingredients, trends, benefits, and claims traditionally associated with facial skincare into other products; in this case, tissue products.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Tissue in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Tissue in Denmark?
- Which are the leading brands in Retail Tissue in Denmark?
- How are products distributed in Retail Tissue in Denmark?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Tissue products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Tissue in Denmark - Category analysis
KEY DATA FINDINGS
Retail value growth is driven by premiumisation and sustainability in 2024
Salling Group retains its lead, benefiting from its various ranges of private label goods
Discounters improves its share as consumers reach for affordable alternatives
Napkins is set to lead growth, as cost-conscious consumers entertain guests at home
Improvements in logistics and a demand for convenience will support growth for retail e-commerce
Innovation may focus on infusing products with skincare, offering consumers added benefits
Tissue and Hygiene in Denmark - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Retail Tissue
- Paper Towels
-
- Napkins
- Tablecloths
-
- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Tissue research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!