Competitive Landscape
Softys Secures Dominance as Local Production Outpaces Rivals
Retail tissue in Uruguay is highly concentrated, with Softys Uruguay securing an overwhelming lead, holding a 72% value share in 2025. This dominance is rooted in Softys being the only significant player with local production facilities, enabling it to consistently supply its well-established brands, such as Higienol, Noble, Elite and Sublime in toilet paper, and Nova, Noble and Elite in paper towels, directly to the Uruguayan consumer base.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Tissue in Uruguay report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Tissue in Uruguay?
- Which are the leading brands in Retail Tissue in Uruguay?
- How are products distributed in Retail Tissue in Uruguay?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Tissue products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Tissue in Uruguay - Category analysis
Key Data Insights
Volume Sales Decline Due to Persistence of Informal Trade
Volume Sales Decline Due to Persistence of Informal Trade
Brazilian Imports Reshape Consumer Choices and Brand Strategies
Softys and Felpita Boost Growth through Versatile Product Launches
Growth to Be Limited by Falling Population and Low-Price Imports From Brazil
Paper Towels to Gain Ground as Multipurpose Uses Drive Growth
Sustainability Takes a Back Seat to Price and Performance
Softys Secures Dominance as Local Production Outpaces Rivals
Supermarkets and Small Local Grocers Sustain Sales as Smuggling Eases
E-Commerce Attracts Shoppers Seeking Convenience for Bulky Products
Tissue and Hygiene in Uruguay - Industry Overview
Shifting Demographics and Economic Factors Shape Demand
Key Data Insights
Shifting Demographics and Economic Factors Shape Demand
Babysec Premium Pants and Adult Incontinence Products See Diverging Fortunes
Ladysoft Targets Sensitive Skin to Boost Loyalty
Inclusion Trend Drives Launches of Products Tailored to Different Consumers’ Needs
Changing Demographics Set to Drive Growth for Retail Adult Incontinence
Premium Nappies and Menstrual Care Set to Drive Innovation as Incomes Rise
Modern Retailers and Retail E-Commerce to Capture Shoppers Seeking Choice and Convenience
Softys Consolidates Its Lead as Rivals Lag behind
Retail E-Commerce and Small Local Grocers Grow through Price and Convenience
Country Reports Disclaimer
The following categories and subcategories are included:
Retail Tissue
- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Tissue research and analysis database.
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