PROSPECTS AND OPPORTUNITIES
Retail tissue market will see greater premiumisation
The retail tissue market in Portugal is highly mature, offering limited opportunities for volume growth. Following significant price increases in recent years, a slowdown in value growth is anticipated over the forecast period (at constant 2024 prices).
Mercadona will continue to drive growth in supermarkets channel
Discounters will maintain a significant share in the retail tissue market due to their competitive pricing strategies. However, Mercadona's ongoing expansion and strong reputation for quality and value are poised to enhance the growth and prominence of the supermarket channel.
Sustainability gains importance as consumers look for eco-friendly options
Sustainability continues to be a central focus in the retail tisssue industry, with a growing emphasis on alternative fibre sources and environmentally friendly production methods. Consumers are increasingly concerned about deforestation and the environmental impact of traditional wood-based paper production.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Tissue in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Tissue in Portugal?
- Which are the leading brands in Retail Tissue in Portugal?
- How are products distributed in Retail Tissue in Portugal?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Tissue products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Tissue in Portugal - Category analysis
KEY DATA FINDINGS
Toilet paper continues to lead sales
Brands step up investment in innovation to offset competition from private label
Frequent purchases and small basket sizes contribute to supermarkets’ dominance
Retail tissue market will see greater premiumisation
Mercadona will continue to drive growth in supermarkets channel
Sustainability gains importance as consumers look for eco-friendly options
Tissue and Hygiene in Portugal - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Retail Tissue
- Paper Towels
-
- Napkins
- Tablecloths
-
- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Tissue research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!