Competitive Landscape
Market Remains Concentrated as Top Players Maintain Lead
Retail tissue in Australia remains highly concentrated, with the three largest companies—ABC Tissue Products Pty Ltd, Solaris Paper Pty Ltd and Kimberly-Clark Australia Pty Ltd—holding a combined share of 66% in 2025 by retail value. However, the market has become less concentrated over the past five years, as the top players have lost marginal value share from 2024.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Tissue in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Tissue in Australia?
- Which are the leading brands in Retail Tissue in Australia?
- How are products distributed in Retail Tissue in Australia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Tissue products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Tissue in Australia - Category analysis
Key Data Insights
Retail Tissue Remains Stable through Cost of Living Pressures
Retail Tissue Remains Stable through Cost of Living Pressures
Affordability Drives Retail Tissue as a Cost-Of-Living Benchmark
Sorbent Leverages Sustainable Fibre to Gain an Operational Edge
Stable Pricing and Reliable Availability to Grow Value-Driven Consumer Loyalty
National Packaging Targets Continue to Drive Sustainability
Market Remains Concentrated as Top Players Maintain Lead
Coles and Woolworths Secure Shopper Loyalty through Value-Led Strategies
Tissue and Hygiene in Australia - Industry Overview
Affordability Significantly Influences Tissues and Hygiene Performance
Key Data Insights
Affordability Significantly Influences Tissues and Hygiene Performance
Sustainability Shifts From a Rising Trend to a Government Requirement Amid Eco-Regulations
Digital-First Hygiene Supported by the Mainstream Adoption of E-Commerce
Convenience, Consistency and an Ageing Population Set to Boost Incontinence Sales
Automated Replenishment and Operational Transparency to Drive Loyalty
Trust and Authenticity to Influence Thoughtful Spending Habits
Kimberly-Clark Pty Ltd Defends Lead as Challengers Gain through Digital and Sustainability
Emerging Brands Cleanlife and Kine Australia Grow Awareness through Innovation
Femlibre's Free Menstrual Care Model Reshapes Expectations
Everyday Essentials Drive Grocery Retailer Dominance
Emerging Brands and Collaborations Set New Standard, Impacting Purchasing Decisions
Country Reports Disclaimer
The following categories and subcategories are included:
Retail Tissue
- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Tissue research and analysis database.
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