Competitive Landscape
Berli Jucker Pcl Builds Leadership as Kimberly-Clark Corp Loses Ground
Retail tissue in Cambodia demonstrates a concentrated competitive structure, with the top two manufacturers, Berli Jucker PCL and Kimberly-Clark Corp, collectively holding 64% of value share in 2025. Over the review period, Berli Jucker PCL has steadily increased its share, rising from 32% in 2020 to 36% in 2025, while Kimberly-Clark Corp’s share has declined to 28% over the same period.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Cambodia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Cambodia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Tissue in Cambodia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Tissue in Cambodia?
- Which are the leading brands in Retail Tissue in Cambodia?
- How are products distributed in Retail Tissue in Cambodia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Tissue products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Tissue in Cambodia - Category analysis
Key Data Insights
Comfy Boosts Toilet Paper’S Dominance with Affordable Innovation
Comfy Boosts Toilet Paper’S Dominance with Affordable Innovation
Lucky Supermarket’S Tessa Display Accelerates Premium Tissue Demand
Premium Brands to Strengthen Urban Foothold as Local Labels Win Rural Loyalty
Toilet Paper Set to Lead as Facial Tissues Capture Premium Growth
Multi-Channel Strategies and Pricing Pressures to Reshape Competitive Tactics
Berli Jucker Pcl Builds Leadership as Kimberly-Clark Corp Loses Ground
Independent Groceries Defend Share as Supermarkets Boost Premium Sales
Tissue and Hygiene in Cambodia - Industry Overview
Sunmate Captures Urban Shoppers with Affordable Choices
Key Data Insights
Sunmate Captures Urban Shoppers with Affordable Choices
Urban Shoppers Drive Expansion in Premium Pads
Tessa and Sunmate Transform Urban Convenience and Dignity in Daily Hygiene
Urban Consumers Embrace Premium Convenience as Incomes Rise
Brands Innovate with Portability and Eco-Friendly Appeal to Win Loyalty
Tessa Leverages Innovation to Erode Leaders’ Urban Share
Modern Trade Expands Reach as Urban Shoppers Shift Habits
Country Reports Disclaimer
The following categories and subcategories are included:
Retail Tissue
- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Tissue research and analysis database.
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