Competitive Landscape
Hayat Egypt Challenges Al Bardi Paper Mill's Lead through Multi-Tier Branding
Retail tissue in Egypt is highly concentrated, with the top three companies in tight competition and collectively holding 69% of total value share. Al Bardi Paper Mill Co SAE (Fine) Egypt held its lead by a sub-decimal margin in 2025, at 23%, while Hayat Kimya has gained share to also hold 23%.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Tissue in Egypt report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Tissue in Egypt?
- Which are the leading brands in Retail Tissue in Egypt?
- How are products distributed in Retail Tissue in Egypt?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Tissue products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Tissue in Egypt - Category analysis
Key Data Insights
Al Bardi Paper Mill Co Sae (Fine) Egypt Drives Trading Down with Large-Format Facial Tissue Bundles
Al Bardi Paper Mill Co Sae (Fine) Egypt Drives Trading Down with Large-Format Facial Tissue Bundles
Paper Towels Capture Urban Growth Momentum
Cultural Popularity of Facial Tissues Set to Support Ongoing Growth
Urban Living Drives Growth in Paper Towels
Tech-Savvy Shoppers Embrace Digital Bundles for Affordable Wellness
Hayat Egypt Challenges Al Bardi Paper Mill's Lead through Multi-Tier Branding
Supermarkets and Hypermarkets Drive Bulk Buying Amid Inflation
E-Commerce Leverages Bulk Buying Offers and Convenience to Accelerate Growth
Tissue and Hygiene in Egypt - Industry Overview
Hayat Kimya and Al Bardi Paper Mill Co Sae (Fine) Egypt Leverages Local Production to Overcome Import and Currency Volatility
Key Data Insights
Hayat Kimya and Al Bardi Paper Mill Co Sae (Fine) Egypt Leverages Local Production to Overcome Import and Currency Volatility
Bulk Nappy Packs and Mega-Tissue Bundles Win as Shoppers Trade Down
Subscription-Driven Value Offers Gain Traction Online
Hayat Kimya Elevates Menstrual Care with Dream Softness Innovation
Hayat Kimya and Al Bardi Paper Mill Co Sae (Fine) Egypt Accelerate Local Supply to Capture Value-Focused Shoppers
Menstrual Care Forecast to Show Strong Ongoing Growth Amid Growing Consumer Demand for Wellness Benefits
Demographic Growth Poised to Sustain Robust Sales of Nappies/Diapers/Pants
Digital Channels Poised to Reshape Consumer Expectations and Competition
Hayat Kimya Narrows the Gap as Procter & Gamble Egypt Sae’S Share Erodes
Procter & Gamble Maintains Lead through Portfolio Optimisation
Supermarkets and Hypermarkets Drive Bulk Sales through Promotions
Retail E-Commerce Expands Reach as Shoppers Seek Deals and Convenience
Country Reports Disclaimer
The following categories and subcategories are included:
Retail Tissue
- Paper Towels
-
- Napkins
- Tablecloths
-
- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Tissue research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!