Retail tissue is expected to see further growth over the forecast period in both volume and value terms. However, value growth is likely to be constrained by to consumers continuing to lean towards cheaper products over more expensive ones due to contracting purchasing power.
Retail distribution is not expected to see any real changes as consumer purchasing power will remain in the doldrums until at least the middle of the forecast period. As a result, discounters and supermarkets are likely to take the lion’s share of sales as they will benefit from consumers looking for low prices, as well as seeing demand bolstered by people stocking up on toilet paper if they feel threatened by whatever may happen in the Israel-Hamas war.
Innovation is needed in paper tableware as most products remain fairly basic and only offer good absorption or thickness in their products. However, most products tend to be plain white with no designs or colours on them, so it could provide some interest over the forecast period if these features were introduced.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Retail Tissue
This report originates from Passport, our Retail Tissue research and analysis database.
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