PROSPECTS AND OPPORTUNITIES
Rising urbanisation and increasing hygiene standards to drive growth
Stable volume growth of retail tissue over the forecast period is anticipated to be driven by rising urbanisation and increasing hygiene standards in Georgia. Intensifying competition will encourage manufacturers and distributors to offer frequent price discounts and low prices to encourage volume sales.
Demand for larger pack sizes will continue to benefit supermarket sales
Supermarkets are expected to maintain their lead of retail tissue products over the period to 2029 as Georgians will continue to demand larger pack sizes of toilet paper as they offer a lower cost per unit, and supermarkets will offer the widest variety of these sizes. E-commerce, meanwhile, is forecast to record rapid growth, driven by the overall expansion of e-commerce in Georgia and its untapped potential for further development.
Limited innovation expected
Retail tissue in Georgia is expected to see only a modest number of innovations in 2025 and beyond, as the market remains quite conservative. Consumers primarily focus on lower prices and show limited interest in the sustainability of retail tissue products.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Tissue in Georgia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Tissue in Georgia?
- Which are the leading brands in Retail Tissue in Georgia?
- How are products distributed in Retail Tissue in Georgia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Tissue products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Tissue in Georgia - Category analysis
KEY DATA FINDINGS
Intensifying competition in 2024
Widely available Selpak enjoys strong brand loyalty
Wide product range ensures supermarkets lead in 2024
Rising urbanisation and increasing hygiene standards to drive growth
Demand for larger pack sizes will continue to benefit supermarket sales
Limited innovation expected
Tissue and Hygiene in Georgia - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Retail Tissue
- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Tissue research and analysis database.
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