PROSPECTS AND OPPORTUNITIES
Paper towels and boxed facial tissues offer good growth, while napkins loses ground
Retail tissue sales should remain healthy in the forecast period given Peru’s rising population, which will boost demand for products such as toilet paper and paper towels. This trend is expected to benefit longer-lasting products notably in the modern channel.
Discounters and cash & carry to gain relevance
In the coming years, the modern channel is expected to gain ground on small local grocers, especially due to the growing penetration of discounters and cash & carry formats across the country. Discount stores have the strongest growth potential over the forecast period, with these retailers capturing consumer attention during economic strain.
Product differentiation will be used to avoid heavy price competition
To add value and entice consumers, brands may focus on differentiated options, including medium and high-segment goods with absorption, comfort, and eco-friendly attributes. Focusing on increasing the value of their products and promoting quality may help brands to avoid price wars.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Tissue in Peru report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Tissue in Peru?
- Which are the leading brands in Retail Tissue in Peru?
- How are products distributed in Retail Tissue in Peru?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Tissue products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Tissue in Peru - Category analysis
KEY DATA FINDINGS
Downtrading is evident across retail tissue category
Papelera Reyes increases its share in an increasingly competitive market
Small local grocers remains the primary channel for retail tissue
Paper towels and boxed facial tissues offer good growth, while napkins loses ground
Discounters and cash & carry to gain relevance
Product differentiation will be used to avoid heavy price competition
Tissue and Hygiene in Peru - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Retail Tissue
- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Tissue research and analysis database.
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