Competitive Landscape
Softys Defends Top Position as Papelera Reyes Gains on Affordability
Retail tissue in Peru remains highly concentrated, with three manufacturers accounting for the overwhelming majority of value sales in 2025. Softys Peru SAC held a clear lead, capturing 44% of retail value, followed by Kimberly-Clark del Perú SA at 26% and Papelera Reyes SAC at 20%.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Tissue in Peru report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Tissue in Peru?
- Which are the leading brands in Retail Tissue in Peru?
- How are products distributed in Retail Tissue in Peru?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Tissue products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Tissue in Peru - Category analysis
Key Data Insights
Supermercados Peruanos Expands Value Offerings as Price Sensitivity Rises
Supermercados Peruanos Expands Value Offerings as Price Sensitivity Rises
Convenience Trend Grows Demand for Longer Formats and Exclusive Launches
Ongoing Growth Expected, with High-Length Formats to Be in Demand
Toilet Paper Strengthens Its Lead as Paper Towels Outpace Rivals
Eco-Labelled Innovation and Channel Shifts Open New Premium Opportunities
Softys Defends Top Position as Papelera Reyes Gains on Affordability
Discounters and Hypermarkets Capture Spend as Shoppers Seek Value
Tissue and Hygiene in Peru - Industry Overview
Brands Capitalise on Value-Driven Buying with Larger Packs to Aid Value Share
Key Data Insights
Brands Capitalise on Value-Driven Buying with Larger Packs to Aid Value Share
Consumers Seek Products That Streamline Daily Routines
Premium Features Fuel Retail Adult Incontinence Growth
Discounters to Attract Price-Focused Shoppers as Private Label Accelerates
Retail Hygiene Will Maintain Lead as Adult Incontinence Outpaces Growth
Discounters and Economic Brands to Grow through Private Label Ranges
Softys and Kimberly-Clark Defend Leadership as New Rivals Gain Ground
Small Local Grocers Maintain Channel Lead
Mass Captures Share From Small Grocers with Low Prices and Large Packs
Country Reports Disclaimer
The following categories and subcategories are included:
Retail Tissue
- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Tissue research and analysis database.
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