Retail tissue should see total volume and current value sales increase steadily throughout the forecast period. Expansion will be underpinned by population growth and other favourable demographic trends, though overall demand is also expected to be buoyed by factors such as rising disposable incomes, busier lifestyles among Kazakhstanis and improved personal and household hygiene standards in the post-pandemic era.
The share of total retail tissue current value sales claimed by local manufacturers is expected to rise over the forecast period. The traditional price advantage enjoyed by such players should enable them to consolidate their positions in most categories, as despite the ongoing easing of inflationary pressures many Kazakhstanis are likely to remain cautious in their spending habits for some time after having experienced a drop in purchasing power in recent years.
Sustainability concerns look set to become a more influential factor in the retail tissue purchasing decisions of Kazakhstanis over the forecast period. Companies will continue to adapt to this trend by developing eco-friendly options that are made from recycled/recyclable and easily renewable materials, manufactured using fewer harsh chemicals etc.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Tissue
This report originates from Passport, our Retail Tissue research and analysis database.
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