PROSPECTS AND OPPORTUNITIES
Steady demand for toilet paper will continue to drive overall expansion of retail tissue
Retail tissue should see total volume and current value sales increase steadily throughout the forecast period. Expansion will be underpinned by population growth and other favourable demographic trends, though overall demand is also expected to be buoyed by factors such as rising disposable incomes, busier lifestyles among Kazakhstanis and improved personal and household hygiene standards in the post-pandemic era.
Local manufacturers expected to make further gains
The share of total retail tissue current value sales claimed by local manufacturers is expected to rise over the forecast period. The traditional price advantage enjoyed by such players should enable them to consolidate their positions in most categories, as despite the ongoing easing of inflationary pressures many Kazakhstanis are likely to remain cautious in their spending habits for some time after having experienced a drop in purchasing power in recent years.
Environmental concerns likely to gain influence over competitive strategies
Sustainability concerns look set to become a more influential factor in the retail tissue purchasing decisions of Kazakhstanis over the forecast period. Companies will continue to adapt to this trend by developing eco-friendly options that are made from recycled/recyclable and easily renewable materials, manufactured using fewer harsh chemicals etc.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Tissue in Kazakhstan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Tissue in Kazakhstan?
- Which are the leading brands in Retail Tissue in Kazakhstan?
- How are products distributed in Retail Tissue in Kazakhstan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Tissue products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Tissue in Kazakhstan - Category analysis
KEY DATA FINDINGS
Total current value sales contract as falling inflation stimulates discounting
Domestic producer Karina continues to strengthen its overall lead
Supermarkets remains the leading distribution channel by some distance
Steady demand for toilet paper will continue to drive overall expansion of retail tissue
Local manufacturers expected to make further gains
Environmental concerns likely to gain influence over competitive strategies
Tissue and Hygiene in Kazakhstan - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Retail Tissue
- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Tissue research and analysis database.
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