Competitive Landscape
Kimberly-Clark and Papelera Internacional Shape Shares as Value Brands Gain Ground
Retail tissue in Guatemala remained moderately concentrated. In 2025, Kimberly-Clark Guatemala Ltda held the leading position with a 28% share by retail value, followed by Papelera Internacional SA at 21%.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Tissue in Guatemala report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Tissue in Guatemala?
- Which are the leading brands in Retail Tissue in Guatemala?
- How are products distributed in Retail Tissue in Guatemala?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Tissue products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Tissue in Guatemala - Category analysis
Key Data Insights
Brands Drive Premiumisation with Clean Innovation
Brands Drive Premiumisation with Clean Innovation
Amsa Brands Target Pet Owners to Expand Usage Occasions
Value Brands and Small Local Grocers Reshape Purchasing Patterns
Essential Status of Toilet Paper and Versatility of Paper Towels to Aid Growth
Paper Towels Sales to Be Fuelled by Multifunctionality
Broad Choice and High Competition Shield Demand From Economic Swings
Kimberly-Clark and Papelera Internacional Shape Shares as Value Brands Gain Ground
Small Local Grocers Expand Reach and Drive Toilet Paper Sales
Tissue and Hygiene in Guatemala - Industry Overview
Premiumisation Drives Value Growth as Inflation Moderates
Key Data Insights
Premiumisation Drives Value Growth as Inflation Moderates
Menstrual Care Innovation Captures Growing Demand for Sustainable Products
Specialisation and Product Diversification Sets Brands Apart
Retail Tissue Leaders to Maintain Innovation Leadership as Private Label Expands
Skin Care Benefits to Be a Top Priority for Hygiene Products
Improved Product Innovation Will Continue to Strengthen Consumer Loyalty
Kimberly-Clark Expands Retail Presence to Defend Lead as Private Label Gains Traction
Small Local Grocers Maintain Leadership as Consumers Shift to Modern Retail
Country Reports Disclaimer
The following categories and subcategories are included:
Retail Tissue
- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Tissue research and analysis database.
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