PROSPECTS AND OPPORTUNITIES
Healthy performance over forecast period
Retail tissue will register healthy constant value and volume growth over the forecast period. With increasing competition, largely driven by private label, this should help to stabilise prices for consumers.
Kimberly-Clark commits to Guatemala
Kimberly-Clark is expected to increase its strength in the region, including in Guatemala, with the opening of a new distribution centre in Costa Rica. With an investment of USD5 million, this logistic hub spans 8,600 meters and more than 11,000 pallet positions.
Branded players fight to hold on to value share
Branded players will continue to innovate in order to stem the growth of offerings such as private label. Kimberly-Clark will continue to stand out as a leader in innovation and will continue to frequently launch new products in order to keep consumers engaged.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Tissue in Guatemala report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Tissue in Guatemala?
- Which are the leading brands in Retail Tissue in Guatemala?
- How are products distributed in Retail Tissue in Guatemala?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Tissue products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Tissue in Guatemala - Category analysis
KEY DATA FINDINGS
High costs hit profitability
Wal-Mart continues to gain value share
Small local grocers account for largest value share
Healthy performance over forecast period
Kimberly-Clark commits to Guatemala
Branded players fight to hold on to value share
Tissue and Hygiene in Guatemala - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Retail Tissue
- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Tissue research and analysis database.
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