PROSPECTS AND OPPORTUNITIES
Retail tissue products will see increasing penetration
Retail tissue in Morocco is set to maintain steady growth over the forecast period, with sales rising by a constant value CAGR of 5%. Consumption levels remain below those of developed countries, leaving ample room for expansion.
Supermarkets to drive growth through proximity retailing
Major retail players are increasingly prioritising proximity retailing, fuelling the rapid expansion of supermarkets across Morocco. Chains such as Carrefour and Marjane Markets have shifted away from hypermarket openings, instead focusing their investments on supermarkets to better cater to urban consumers and penetrate second-tier cities.
Players will focus on innovation
ECP Maroc’s Selpak continued to grow its market share in 2024, driven by aggressive promotions of its 3-ply toilet paper in various pack sizes, including eight, 12, 18, 24, and 32 rolls. The brand also expanded its portfolio with the introduction of Selpak Delux 4-ply and the new Super Soft Selpak Powder-Scented Perfumed Embossed Toilet Paper, catering to consumers seeking enhanced luxury and comfort.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Tissue in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Tissue in Morocco?
- Which are the leading brands in Retail Tissue in Morocco?
- How are products distributed in Retail Tissue in Morocco?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Tissue products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Tissue in Morocco - Category analysis
KEY DATA FINDINGS
Steady growth for retail tissue, driven by expanding consumer base
Pandoo benefits from heavy promotions
Small local grocers hold sway
Retail tissue products will see increasing penetration
Supermarkets to drive growth through proximity retailing
Players will focus on innovation
Tissue and Hygiene in Morocco - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Retail Tissue
- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Tissue research and analysis database.
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