Competitive Landscape
Ecp Maroc Consolidates Position through Jeesr Industries Acquisition
In 2025, retail tissue in Morocco showed a moderate degree of concentration, with a clear trend towards increased consolidation over the review period. Riaya Industries SA held the largest share with 36%, followed by ECP Maroc at 16% and Moro Tissue SA at 11%.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Tissue in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Tissue in Morocco?
- Which are the leading brands in Retail Tissue in Morocco?
- How are products distributed in Retail Tissue in Morocco?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Tissue products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Tissue in Morocco - Category analysis
Key Data Insights
Affordability, Innovation and Growth Drive Market Expansion
Affordability, Innovation and Growth Drive Market Expansion
Toilet Paper Use Outpaces Traditional Habits as Demand for Premiumisation Rises
Supermarkets and Private Label to Drive Bulk Buying and Innovation
Toilet Paper Set to Maintain Dominance as Paper Towels Accelerate
Brand Loyalty to Decline as Innovation and Price Competition Intensify
Ecp Maroc Consolidates Position through Jeesr Industries Acquisition
Small Local Grocers Retain Shoppers as Supermarkets Close the Gap
Tissue and Hygiene in Morocco - Industry Overview
Affordability Drives Private-Label Expansion to Capture Value-Conscious Shoppers
Key Data Insights
Affordability Drives Private-Label Expansion to Capture Value-Conscious Shoppers
Clean Wellness and Demographic Growth Boost Market Performance
Sustainability Shapes Natural Innovation
Price-Driven Shoppers Push Brand Strategies Towards Value
Menstrual Care and Adult Incontinence to Drive Future Gains
Ecp Maroc Accelerates Share Gains as Riaya Industries Consolidates Hygiene Leadership
Small Grocers Retain Loyalty as Credit and Single-Unit Sales Drive Demand
Discounters Accelerate Store Rollout to Capture Value-Focused Shoppers
E-Commerce Lags as Proximity and Store Choice Limit Online Gains
Country Reports Disclaimer
The following categories and subcategories are included:
Retail Tissue
- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Tissue research and analysis database.
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