PROSPECTS AND OPPORTUNITIES
Innovation and premiumisation: The future of retail tissue products
Retail tissue in China is expected to maintain slow and stable volume and current value growth throughout the forecast period. Despite economic uncertainties, retail tissue products remain household staples, driven by increasing hygiene awareness and the diversification of product categories.
Private label and instant retail: The new battleground for share
Instant retail, supported by front-end warehousing, is expected to transform the distribution of retail tissue products. This model, exemplified by Meituan, JD, and Sam’s Club, places micro-warehouses in urban areas.
Technological advances set to reshape consumer preferences
Retail tissue is poised for transformation in China, due to technological advances and evolving consumer preferences. Demand for softer, more absorbent, and space-efficient products is driving innovations such as Through-Air Drying (TAD) technology, wall-mounted tissue formats, and the increased popularity of facial tissues with lotion.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Tissue in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Tissue in China?
- Which are the leading brands in Retail Tissue in China?
- How are products distributed in Retail Tissue in China?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Tissue products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Tissue in China - Category analysis
KEY DATA FINDINGS
Resilient growth despite economic challenges
Shifting competitive dynamics: From price wars to strategic mergers
The changing face of distribution: E-commerce and convenience stores on the rise
Innovation and premiumisation: The future of retail tissue products
Private label and instant retail: The new battleground for share
Technological advances set to reshape consumer preferences
Tissue and Hygiene in China - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Retail Tissue
- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Tissue research and analysis database.
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