Competitive Landscape
Metsä Tissue Leverages Lambi to Maintain Lead as Rivals Edge Closer
Retail tissue in Norway remained highly concentrated, with the top three players accounting for over 80% of retail value share in 2025. Metsä Tissue led with a 53% share, followed by Norgesgruppen ASA at 19% and Rema 1000 Norge AS at 9%.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Tissue in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Tissue in Norway?
- Which are the leading brands in Retail Tissue in Norway?
- How are products distributed in Retail Tissue in Norway?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Tissue products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Tissue in Norway - Category analysis
Key Data Insights
Brands Drive Premium Growth through Innovation and Design
Brands Drive Premium Growth through Innovation and Design
Toilet Paper Leads as Brands Link Sustainability and Luxury to Win Discerning Shoppers
Sustainable Practices to Become New Benchmark Standard
Affordability Needs to Accelerate through Versatility and Utility
Limited Editions and Digital Engagement to Reshape Household Loyalty and Spending
Metsä Tissue Leverages Lambi to Maintain Lead as Rivals Edge Closer
Discounters Sustain Leadership through Network Scale
E-Commerce Grows through Omnichannel Integration
Tissue and Hygiene in Norway - Industry Overview
Brands Turn Nappies into Lifestyle Essentials and Drive Premium Value
Key Data Insights
Brands Turn Nappies into Lifestyle Essentials and Drive Premium Value
Convenience and Efficacy Aids Premium-Driven Growth
Sustainability Continues to Grow as a Defining Trend in the Industry
Consumer Engagement to Grow with Limited Editions and Seasonal Designs
Brands to Boost Sustainability Credentials to Attract Eco-Conscious Buyers
Discounters and Variety Stores to Continue Gaining Ground as Consumers Trade Down for Value
Metsä Tissue Leverages Lambi Product Innovation to Defend Share as Private Label Gains Ground
Discounters Continue to Expand Their Reach and Attract Value-Focused Shoppers
E-Commerce and Omnichannel Innovation Accelerates Online Retail Growth
Country Reports Disclaimer
The following categories and subcategories are included:
Retail Tissue
- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Tissue research and analysis database.
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