PROSPECTS AND OPPORTUNITIES
Sustainability and premiumisation to drive value growth in retail tissue
Value sales of retail tissue are expected to rise during the forecast period, with growth underpinned by premiumisation and sustainability-driven innovations. As household budgets stabilise, consumers are likely to show a renewed interest in higher-quality tissue products, particularly those positioned as environmentally responsible.
Evolving retail landscape to favour discount channels and digital integration
Discounters and variety stores are expected to continue gaining market share, benefiting from ongoing price sensitivity and the strong consumer preference for affordable tissue products. Private label tissue ranges will play a key role in this expansion, as retailers seek to offer cost-effective alternatives to branded products.
Sustainability to remain central to innovation, with an emphasis on ethical sourcing
Manufacturers are expected to sharpen their focus on sustainability, as consumers become more environmentally conscious and seek responsible product choices. Ethical supply chain transparency will play an increasing role in brand strategies, with companies emphasising their efforts to reduce plastic waste, adopt plant-based materials, and improve end-of-life recycling options.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Tissue in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Tissue in Norway?
- Which are the leading brands in Retail Tissue in Norway?
- How are products distributed in Retail Tissue in Norway?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Tissue products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Tissue in Norway - Category analysis
KEY DATA FINDINGS
Retail tissue sees slow growth as cost-conscious consumers prioritise affordability and sustainability
Private label strengthens its market presence as consumers trade down for value
Discounters lead sales as consumers prioritise price, while e-commerce continues to grow
Sustainability and premiumisation to drive value growth in retail tissue
Evolving retail landscape to favour discount channels and digital integration
Sustainability to remain central to innovation, with an emphasis on ethical sourcing
Tissue and Hygiene in Norway - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Retail Tissue
- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Tissue research and analysis database.
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