PROSPECTS AND OPPORTUNITIES
A declining population and intense price competition will weigh on growth
Constant value sales of retail tissue will continue to fall in 2025 and decline across the forecast period as a whole. While retail volume sales will also edge downward in 2025, they will slightly increase over the forecast period as a whole.
Grocery retail will remain dominate
Grocery retail will continue to dominate distribution, with discounters set to continue to gain ground on supermarkets and hypermarkets. However, convenience stores will likely remain the third-largest distribution channel–after supermarkets and hypermarkets–as many consumers purchase retail tissue on the go.
Larger pack sizes will continue to grow in popularity
Innovations in packaging and usability are expected to evolve in the coming years. Demand for large-format toilet paper and paper towel rolls will increase among consumers seeking to save money.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Tissue in Latvia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Tissue in Latvia?
- Which are the leading brands in Retail Tissue in Latvia?
- How are products distributed in Retail Tissue in Latvia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Tissue products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Tissue in Latvia - Category analysis
KEY DATA FINDINGS
Increased discounting limits unit price growth
Leader Essity AB faces strong private label challenge
Discounters and e-commerce continue to grow in importance
A declining population and intense price competition will weigh on growth
Grocery retail will remain dominate
Larger pack sizes will continue to grow in popularity
Tissue and Hygiene in Latvia - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Retail Tissue
- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Tissue research and analysis database.
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