PROSPECTS AND OPPORTUNITIES
Stable current value growth expected for retail tissue
Negative demographic trends are expected to impact retail tissue consumption over the forecast period as the consumer base is projected to shrink. Nevertheless, demand for convenience and improvements in disposable incomes will counterbalance this, the category is expected to register stable current value growth.
E-commerce will continue to enjoy rapid growth, but supermarkets will remain the leading channel
E-commerce will remain the fastest-growing distribution channel for retail tissue throughout the forecast period as local consumers prefer to order bulky products online and have them delivered to their homes or business addresses.
Sustainability will drive innovation in retail tissue in the years ahead
Consumers in North Macedonia are becoming increasingly environmentally conscious and are deeply concerned about natural resources, including forests. In response to this trend, major category leaders are focusing more on manufacturing recycled retail tissue products or using other eco-friendly materials, such as recycled fibres, bamboo and other sustainable alternatives.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Tissue in North Macedonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Tissue in North Macedonia?
- Which are the leading brands in Retail Tissue in North Macedonia?
- How are products distributed in Retail Tissue in North Macedonia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Tissue products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Tissue in North Macedonia - Category analysis
KEY DATA FINDINGS
Growth for retail tissue due to price rises and premiumisation
Paloma dd retains the lead with augmented share in 2024
Supermarkets continues to lead, but e-commerce gains ground
Stable current value growth expected for retail tissue
E-commerce will continue to enjoy rapid growth, but supermarkets will remain the leading channel
Sustainability will drive innovation in retail tissue in the years ahead
Tissue and Hygiene in North Macedonia - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Retail Tissue
- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Tissue research and analysis database.
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