Competitive Landscape
Al?Mulla Converting Ind Maintains Lead as Competition Intensifies
Retail tissue in Ethiopia is moderately concentrated, with the five leading companies accounting for the majority of retail value shares in 2025. The category has seen a shift in concentration over the past five years, with notable changes among the top companies.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Ethiopia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Ethiopia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Tissue in Ethiopia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Tissue in Ethiopia?
- Which are the leading brands in Retail Tissue in Ethiopia?
- How are products distributed in Retail Tissue in Ethiopia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Tissue products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Tissue in Ethiopia - Category analysis
Key Data Insights
Economic Shifts Drive Affordability in Retail Tissue
Economic Shifts Drive Affordability in Retail Tissue
Toilet Paper Leads Sales with Multifunctionality
Xiaohui Bai’S Bravo Launch Intensifies Price Competition
Established Players to Maintain Dominance as Investment Barriers Rise
Toilet Paper Set to Sustain Lead as Multipurpose Habits Persist
Al?Mulla Converting Ind Maintains Lead as Competition Intensifies
Small Local Grocers Sustain Dominance as Supermarkets Gain Ground
Tissue and Hygiene in Ethiopia - Industry Overview
Price Pressures and Inflation Limit Consumer Purchasing
Key Data Insights
Price Pressures and Inflation Limit Consumer Purchasing
Ethio Telecom Accelerates E-Commerce Access
Retail Tissue Options Expand with Demand From Urban Shoppers
Urban Consumers to Accelerate Paper Towel Adoption as Household Habits Shift
Local Producers Expected to Leverage Cost Advantage as Value Focus Intensifies
Ontex and Procter and Gamble Maintain Lead
Eve Expands Formats to Capture New Shoppers
Small Local Grocers Maintain Lead as Supermarkets Target Premium Shoppers
Country Reports Disclaimer
The following categories and subcategories are included:
Retail Tissue
- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Tissue research and analysis database.
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