Competitive Landscape
Competitive Pressure Mounts Amid Steady Market Leaders
The retail tissue landscape in Italy in 2025 remained moderately concentrated, with no single player commanding a dominant position. Kimberly-Clark Srl leads with a 16% value share, closely followed by Soffass SpA with just under 16%, while Coop Italia Scarl, CONAD - Consorzio Nazionale Dettaglianti Scrl, and Lucart SpA each hold between 8% and 10%.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Tissue in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Tissue in Italy?
- Which are the leading brands in Retail Tissue in Italy?
- How are products distributed in Retail Tissue in Italy?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Tissue products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Tissue in Italy - Category analysis
Key Data Insights
Promotional Pressure Drives Volume Stability and Value Softness
Promotional Pressure Drives Volume Stability and Value Softness
Promotional Pressure Drives Volume Stability and Value Softness
Sustainability and Product Innovation Secure Competitive Advantage Amid Caution
Drugstores Expand Reach as Compact Rolls Drive Convenience
Premiumisation and Product Versatility to Reshape Household Routines
Stretching Household Budgets Fuels Multiuse Paper Purchases
Competitive Pressure Mounts Amid Steady Market Leaders
Grocery Retailers Drive Offline Dominance as Supermarkets Outpace Rivals
Easycoop Expands Delivery Reach to Capture New Online Shoppers
Tissue and Hygiene in Italy - Industry Overview
Retailers Increase Promotions as Shoppers Prioritise Essentials
Key Data Insights
Retailers Increase Promotions as Shoppers Prioritise Essentials
Brands Meet Rising Demand for Sustainable and Premium Features
E-Commerce Continues to Grow as a Convenient and Discreet Alternative
Manufacturers Invest in Sustainability as Energy Costs Threaten Competitiveness
Retail Adult Incontinence Expands as New Health Risks Reshape Demand
Brands Respond to Rising Health Concerns and Changing Consumer Behaviour
Fater Spa and Kimberly-Clark Srl Retain Lead
Challenger Brands Disrupt the Competitive Landscape with Targeted Launches
Wepa Italia's Improves Efficiency with New Launch
Grocery Retailers Remain Dominant Due to Convenience and Efficiency
Coop Alleanza 3.0 Streamlines In-Store Operations
Pro7 Supermercati Leverages Rapid Expansion and Private Label Innovation for Growth
Country Reports Disclaimer
The following categories and subcategories are included:
Retail Tissue
- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Tissue research and analysis database.
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