PROSPECTS AND OPPORTUNITIES
Future momentum for disposable paper products
Retail tissue is expected to continue expanding in both value and volume over the forecast period, underpinned by its strong hygiene credentials and the efficient use of resources throughout its lifecycle. Textile products often require repeated washing and drying, which increases water and energy consumption without offering the same level of sanitation.
Omnichannel strategies to boost engagement, while eco concerns may encourage shift towards reusable options
Retail e-commerce will likely retain its growth trajectory as more Italians, particularly younger consumers, turn to online shopping. Store-based retailers are expected to strengthen their omnichannel presence to create a more seamless shopping experience, ensuring they meet customers’ needs wherever and whenever they choose to buy.
Changing demographics increase demand for convenience
Italy’s significant and expanding population of baby boomers is poised to influence demand for practical, easy-to-use products. Many in this demographic will be single or lack immediate family support, which increases their need for self-care solutions that do not require extensive maintenance.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Tissue in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Tissue in Italy?
- Which are the leading brands in Retail Tissue in Italy?
- How are products distributed in Retail Tissue in Italy?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Tissue products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Tissue in Italy - Category analysis
KEY DATA FINDINGS
Growing demand for retail tissue
Competitive landscape led by Soffass as green trends accelerate
Distribution expands and evolves
Future momentum for disposable paper products
Omnichannel strategies to boost engagement, while eco concerns may encourage shift towards reusable options
Changing demographics increase demand for convenience
Tissue and Hygiene in Italy - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Retail Tissue
- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Tissue research and analysis database.
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