In 2024, Polish consumers increasingly prioritised high protein, low-sugar, and fortified/functional claims, driven by a focus on physical fitness and health transparency. Natural products, especially those with minimal additives and local provenance, remained highly valued. Gluten free and vegetarian claims continued to gain momentum, appealing both to specific dietary needs and broader lifestyle choices, with expanding plant-based options improving in taste and accessibility.

Health and wellness cooking ingredients and meals in Turkey recorded further development in 2024, supported by rising interest in ingredients perceived as more natural and less processed. Consumers continued to pay closer attention to labels, favouring products positioned around simplicity, familiarity and reduced use of additives. This shift supported stronger engagement with products that meet clean label expectations across both cooking ingredients and convenient meal solutions, with demand i

Health and wellness cooking ingredients and meals in the United Arab Emirates continued to develop in 2024, supported by rising interest in healthier home cooking and more mindful meal solutions. Consumers increasingly sought products that align with clean label expectations, including fewer additives and clearer ingredient lists, while also showing stronger engagement with sustainability-linked cues such as ethical sourcing and locally produced ingredients. Manufacturers and retailers continued

Health and wellness strongly shaped innovation in cooking ingredients and meals in Sweden in 2024, with brands focusing on improved nutrition, natural ingredients, plant-based positioning and local provenance to build trust and value. Across categories, products increasingly combined health claims with convenience and quality, while domestic sourcing and sustainability reinforced wellness-led messaging and supported premiumisation. Vegetarian and vegan products remained central to health and wel

Health and wellness continued to influence New Zealanders’ food choices in 2024, with consumers increasingly scrutinising ingredient lists and favouring products positioned as natural, functional, and aligned with dietary preferences. At the same time, value for money remained central due to cost-of-living pressures, meaning brands that delivered both affordability and credible health cues gained traction. This supported stronger demand for solutions that simplify meal preparation without compro

In 2024, Norwegian cooking ingredients and meals was strongly shaped by health and wellness trends, with consumers favouring natural claims, no or low sugar, high ingredient content, and locally sourced products. High-protein claims continued to perform well, driven by functional benefits such as muscle maintenance, satiety, and convenience for busy lifestyles. Vegetarian, vegan, and plant-based products also recorded steady growth, supported by health, environmental, and animal welfare consider

Health and wellness cooking ingredients and meals in China performed positively in 2024, with most claims recording impressive growth in retail volume and current value terms. Robust demand was underpinned by rising health-consciousness among the population, a trend that has become more pronounced in the wake of the pandemic and one that is constantly reinforced by public education campaigns and the popularity of social media influencers focused on diet and nutrition. Given that these types of p

Sales of health and wellness cooking ingredients and meals saw strong growth in 2024, driven by rising awareness of the role of nutrition in living a healthy and active lifestyle. Consumers are increasingly looking to purchase products which are not only low in fat and sugar, but which also have added claims such as high fibre and high protein. Another major trend has been the growing shift towards vegan, vegetarian and flexitarian diets, as well as a greater focus on the use of natural and orga

Economic pressures and rising prices pushed consumers to make more budget conscious purchasing behaviour in 2024. However, this did push consumers to make more home cooked meals which benefited sales of cooking ingredients, especially those with a health and wellness positioning. Consumers are paying more attention to what goes into their food and this is also benefiting sales of health and wellness cooking ingredients and meals, with an emphasis on natural products, as well as those with functi

Health and wellness considerations remained firmly embedded in Irish consumers’ purchasing decisions in 2024, continuing a shift that accelerated during the pandemic. Cooking ingredients and meals increasingly reflected demand for healthier, more natural and more functional products, while still delivering convenience and strong taste credentials. Consumers showed a clear preference for vegetarian and plant-forward options, products with reduced sugar and cleaner ingredient lists, and offerings

In 2024, innovation in cooking ingredients and meals was supported by health and wellness claims, with products featuring the Heart Symbol, plant based ingredients, and functional nutrients gaining traction. Lactose free and gluten free options continued to expand, meeting rising consumer demand for digestive-friendly, allergen-conscious, and nutritionally balanced meals. Plant based proteins and low sugar, low salt formulations also saw notable growth, reflecting the combined consumer prioritie

In 2024, health and wellness drove product innovation across cooking ingredients and meals in Greece, with a focus on sugar reduction, plant-based options, and natural, organic, and gluten-free claims. Consumers increasingly favoured minimally processed, nutrient-rich foods, prompting brands to reformulate traditional recipes and highlight natural, preservative-free, and functional claims. Regulatory changes, such as EU rules on fruit content in jams, reinforced these trends and supported produc

Despite ongoing economic pressure, health and wellness considerations continued to influence food choices in South Africa in 2024, particularly within cooking ingredients and meals. Consumers increasingly sought products positioned as “better for you,” especially those offering reduced sugar, salt, and fat, alongside simple ingredient lists. Private label played a central role in this shift, making health-oriented claims more accessible across price tiers. At the same time, interest in plant-bas

Natural claims are important to Indonesians when buying cooking ingredients and meals, with organic and plant-based claims gaining traction. Rising concerns over sugar intake is also driving interest in low and no sugar products.

Demand for cooking ingredients and meals with health and wellness claims continued to grow in Taiwan in 2024. Factors such as the pandemic, food safety scares, and increasing access to health and wellness information online has helped to fuel demand for products with natural, fortified/functional, and better for you claims. Consumers are also becoming more conscious of the wider impact of their purchasing decisions, which is driving interest in vegan and vegetarian cooking ingredients and meals,

The strong appeal of gluten free claims is widely used by manufacturers and retailers in cooking ingredients and meals, as Spanish consumers consider these to be healthier choices. Natural claims are also highly appealing, particularly those using local ingredients.

Sales of health and wellness cooking ingredients and meals saw strong gains in 2024 as consumers become increasingly aware and informed about the food they buy. New Front-of-Package (FOP) warning labels have had a positive impact on the market, encouraging consumers to purchase healthier options, while also pushing players to reformulate their products to remove unhealthy ingredients. Alongside better for you claims, consumers also showed a strong appetite for free from claims, such as gluten fr

Vegetarian claims are widespread in cooking ingredients and meals, with vegan also gaining ground. Natural and specifically “bio” claims are enticing Czechs looking for products deemed to be higher quality, as they typically involve less processing and fewer artificial additives and preservatives.

In 2024, health and wellness continued to exert a growing influence on cooking ingredients and meals in Saudi Arabia, supported by rising awareness of lifestyle-related conditions such as obesity and diabetes, alongside broader government-led nutrition initiatives. Consumers increasingly prioritised natural, minimally processed ingredients when cooking at home, with particular interest in cleaner oils, sauces, spice blends, and ready meals. This shift was reinforced by strong digital influence,

Health and wellness continued to influence cooking ingredients and meals in Canada in 2024, with growth driven primarily by rising demand for plant-based and naturally positioned products. As more consumers shift towards vegetarian, vegan or flexitarian diets for health, ethical or environmental reasons, manufacturers increasingly focused on reformulating and innovating across meals, soups, sauces, dips and condiments. This supported modest value growth for health and wellness cooking ingredient

In 2024 in Denmark, health and sustainability trends were driving demand for low sugar, low salt, organic, and plant-based claims, particularly in sauces, dips, edible oils, and ready meals. Organic and clean-label products remained important, supported by government initiatives and retailer expansion, even as economic pressures slowed growth. Plant-based and vegetarian options continued to grow, though some brands shifted from diet-focused labels to flavour-led marketing to appeal to a wider au

A wide range of health claims are observed in cooking ingredients and meals, led by gluten free, natural and vegan/vegetarian. High protein is becoming a more widely used claim, notably in prepared salads. Table sauces are shifting towards zero sugar options to entice health-conscious consumers.

Health and wellness trends continued to shape developments in cooking ingredients and meals in Mexico during 2024, as consumers became increasingly attentive to ingredient quality, processing levels, and nutritional value. According to Euromonitor International’s Voice of the Consumer: Lifestyles Survey 2024, a significant share of Mexican consumers actively seek foods made with healthier ingredients, prompting manufacturers to reformulate established products and introduce alternatives with cle

Demand for many health and wellness claims within cooking ingredients and meals is increasing in the US, with this being driven by a growing focus on healthy living and a desire to tackle health issues such as obesity and type 2 diabetes. Concerns around the impact of ultra-processed foods is also pushing more consumers towards products with shorter ingredient lists and more natural ingredients. High protein products were also a focus of the market in 2025, with this being linked to factors such