PROSPECTS AND OPPORTUNITIES
Established players face competition from local players in sauces dips and condiments and sweet spreads
Each year, Heinz (Kraft Heinz Co), Tat (Tat Gida San AS), and Calvé (Unilever San ve Tic Türk AS) introduce new varieties of table sauces to attract consumers. For instance, Unilever released plant-based mayonnaise in 2023 in response to the burgeoning health and wellness trend in the country, and this then prompted local businesses, such as Tat, to invest in expanding their own portfolios to include plant-based products.
Natural olive oil likely to remain a key source of sales
Processed foods and those containing artificial ingredients are generally seen as more harmful to health. This is expected to result in higher sales of natural cooking ingredients and meals in the future, as consumers try to adopt healthier lifestyles and prevent long-term illnesses.
Healthy honey creating a buzz, while obesity rates remain a cause for concern
Increasing awareness of the links between diet and a healthy metabolism and immune health are expected to lead more consumers to look for cooking ingredients and meals that suggest specific health benefits. As such, skin health, which is a health benefit type of health and wellness attribute, is anticipated to see strong growth in cooking ingredients and meals over the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Cooking Ingredients and Meals industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Cooking Ingredients and Meals industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Cooking Ingredients and Meals in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Cooking Ingredients and Meals in Turkey?
- What are the key health and wellness concerns driving sales in HW Cooking Ingredients and Meals?
- Is HW Cooking Ingredients and Meals a dynamic niche or mainstream concern in Turkey?
- Which are the leading brands in HW Cooking Ingredients and Meals in Turkey?
- How are products distributed in HW Cooking Ingredients and Meals in Turkey?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Cooking Ingredients and Meals in Turkey - Category analysis
KEY DATA FINDINGS
Growing preference for natural and organic formulations in sauces, dips and condiments and sweet spreads, while low/no fat claims continue to grow
Natural remains the leading health and wellness claim in cooking ingredients and meals, with consumers looking to avoid overprocessed foods
Increasing numbers of consumers looking to follow meat free diets as health and environmental concerns grow
Established players face competition from local players in sauces dips and condiments and sweet spreads
Natural olive oil likely to remain a key source of sales
Healthy honey creating a buzz, while obesity rates remain a cause for concern
Health and Wellness in Turkey - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Cooking Ingredients and Meals
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of edible oils, meals and soups, sauces, dips and condiments and sweet spreads For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Cooking Ingredients and Meals research and analysis database.
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