PROSPECTS AND OPPORTUNITIES
Opportunities for low/no salt key innovation as Thailand aims to cut salt consumption by 30%
In response to the high levels of sodium consumption in Thailand that exceed recommendations by the World Health Organization, the government and various health organisations are collaborating to reduce salt intake by 30% by 2025. Players producing products traditionally high in sodium, such as instant noodles, various chilled foods, and snacks are encouraged to reformulate their recipes to offer healthier options to align with government policies.
Rising concern about sugar content
As well as a growing focus on sodium and salt, the Thai Government and local consumers are becoming increasingly aware of the role of sugar intake in key public health issues such as obesity and type 2 diabetes. While this issue has a less profound impact on cooking ingredients and meals than concerns about salt and sodium, it is increasingly influencing consumer choice and manufacturer innovation strategies.
Ongoing rise in interest in natural and organic products
Artificial and processed foods are generally, and increasingly, seen as more harmful to human health than less processed options and products containing natural or organic ingredients. This will result in increasing sales of natural cooking ingredients and meals in the coming years, as consumers try to adopt healthier lifestyles and prevent long-term illness.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Cooking Ingredients and Meals industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Cooking Ingredients and Meals industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Cooking Ingredients and Meals in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Cooking Ingredients and Meals in Thailand?
- What are the key health and wellness concerns driving sales in HW Cooking Ingredients and Meals?
- Is HW Cooking Ingredients and Meals a dynamic niche or mainstream concern in Thailand?
- Which are the leading brands in HW Cooking Ingredients and Meals in Thailand?
- How are products distributed in HW Cooking Ingredients and Meals in Thailand?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Cooking Ingredients and Meals in Thailand - Category analysis
KEY DATA FINDINGS
Plant-based trend creates new opportunities for brands in cooking ingredients and meals
Natural is the leading claim, as consumers aim to avoid unnecessary additives
Growing focus on sodium content
Opportunities for low/no salt key innovation as Thailand aims to cut salt consumption by 30%
Rising concern about sugar content
Ongoing rise in interest in natural and organic products
Health and Wellness in Thailand - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Cooking Ingredients and Meals
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of edible oils, meals and soups, sauces, dips and condiments and sweet spreads For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Cooking Ingredients and Meals research and analysis database.
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