PROSPECTS AND OPPORTUNITIES
More soy- and oat-based products to emerge in response to rising demand
The forecast period is expected to see a proliferation of health and wellness cooking ingredients and meals derived from soy and oats. These ingredients are abundant in Argentina due to the country’s high output of these crops and this means that soy and oat-based products have emerged as an economical option and an ideal way for producers and consumers alike to cope with the impact of high inflation.
Gluten free likely to remain a key claim but new labelling laws will likely increase the focus on other claims
The forecast period is expected to see further increases in demand for gluten free cooking ingredients and meals as the importance of gut health for maintaining optimal overall vitality, a healthy immune system and a strong metabolism is set to remain a major theme among Argentinean consumers. As mentioned above, there are very few people among the Argentinean population who are required to avoid gluten for medical reasons; however, the consumer base for gluten free cooking ingredients and meals is in fact far wider as there are very many people in the country who choose to avoid gluten out of a belief that gluten is inherently harmful to their gut health.
Plant-based claims to register growth as consumers increasingly shun meat and dairy
The forecast period is expected to see growth in value sales (at constant 2023 prices) of vegan and plant-based cooking ingredients and meals. Local consumers are slowly becoming more health conscious and there is a growing awareness that a diet that is high in animal-derived products is potentially bad for your health and the environment.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Cooking Ingredients and Meals industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Cooking Ingredients and Meals industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Cooking Ingredients and Meals in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Cooking Ingredients and Meals in Argentina?
- What are the key health and wellness concerns driving sales in HW Cooking Ingredients and Meals?
- Is HW Cooking Ingredients and Meals a dynamic niche or mainstream concern in Argentina?
- Which are the leading brands in HW Cooking Ingredients and Meals in Argentina?
- How are products distributed in HW Cooking Ingredients and Meals in Argentina?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Cooking Ingredients and Meals in Argentina - Category analysis
KEY DATA FINDINGS
New labelling laws benefit sales of health and wellness cooking ingredients and meals
Gluten free enjoys a significant health and wellness positioning in cooking ingredients and meals
Good source of vitamins sees growth in 2023 as Knorr focuses on its soup range
More soy- and oat-based products to emerge in response to rising demand
Gluten free likely to remain a key claim but new labelling laws will likely increase the focus on other claims
Plant-based claims to register growth as consumers increasingly shun meat and dairy
Health and Wellness in Argentina - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Cooking Ingredients and Meals
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of edible oils, meals and soups, sauces, dips and condiments and sweet spreads For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Cooking Ingredients and Meals research and analysis database.
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