PROSPECTS AND OPPORTUNITIES
Sales of low sugar products are driven by concerns surrounding obesity and diabetes
Across the forecast period, Saudi Arabian consumers will continue to assess the nutritional value of many of the foods they eat, looking to align their choices with their desire for a healthier lifestyle. New product development will focus on healthier eating habits, with consumers turning to organic products.
Organic gains ground as consumers look for natural products free from artificial ingredients
Across the forecast period, discussion is expected to rise surrounding artificial and ultra-processed foods, with media attention often focused on the dangers of these products. This will result in higher sales of natural products, with natural remaining the key claim on the landscape.
Keto and high protein drive sales, aligning with specific health and dietary goals
In addition to innovations low in sugar, fat and salt, players invest in fortified and functional options to gain appeal. This will see products offering added vitamins and minerals, including calcium and iron, in addition to products high in protein and fibre.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Cooking Ingredients and Meals industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Cooking Ingredients and Meals industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Cooking Ingredients and Meals in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Cooking Ingredients and Meals in Saudi Arabia?
- What are the key health and wellness concerns driving sales in HW Cooking Ingredients and Meals?
- Is HW Cooking Ingredients and Meals a dynamic niche or mainstream concern in Saudi Arabia?
- Which are the leading brands in HW Cooking Ingredients and Meals in Saudi Arabia?
- How are products distributed in HW Cooking Ingredients and Meals in Saudi Arabia?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Cooking Ingredients and Meals in Saudi Arabia - Category analysis
KEY DATA FINDINGS
Natural is the leading claim as consumers look for products without artificial ingredients
Plant-based records growth as more consumers migrate to vegan and vegetarian lifestyles
No fat drives value growth as manufacturers align innovations with government initiatives
Sales of low sugar products are driven by concerns surrounding obesity and diabetes
Organic gains ground as consumers look for natural products free from artificial ingredients
Keto and high protein drive sales, aligning with specific health and dietary goals
Health and Wellness in Saudi Arabia - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Cooking Ingredients and Meals
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of edible oils, meals and soups, sauces, dips and condiments and sweet spreads For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Cooking Ingredients and Meals research and analysis database.
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