PROSPECTS AND OPPORTUNITIES
Health and sustainability claims to be key for category’s future development
Plant-based, vegan and vegetarian all offer further growth potential within cooking ingredients and meals in Germany, including meals and soups. While busy consumers demand convenient meal solutions, they also want to ensure that these meals are not detrimental to their health.
No allergens offers further promise as health and wellness claim due to rising awareness of food intolerances
Rising awareness of food intolerances in Germany should benefit dietary and free from foods over the forecast period, a trend that is likely to benefit no allergens, which is considered a type of dietary and free from claim, within cooking ingredients and meals. Within cooking ingredients and meals, no allergens claims realised their highest retail value sales in sauces, dips and condiments in 2023.
No salt set to rise over the forecast period
An increasing number of Germans are set to focus on their health and wellbeing in general, which will influence their purchasing decisions regarding the types of packaged foods they choose. In line with this trend, there will be further growth potential for cooking ingredients and meals with no or low sugar, salt and fat claims, alongside no added sugar.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Cooking Ingredients and Meals industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Cooking Ingredients and Meals industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Cooking Ingredients and Meals in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Cooking Ingredients and Meals in Germany?
- What are the key health and wellness concerns driving sales in HW Cooking Ingredients and Meals?
- Is HW Cooking Ingredients and Meals a dynamic niche or mainstream concern in Germany?
- Which are the leading brands in HW Cooking Ingredients and Meals in Germany?
- How are products distributed in HW Cooking Ingredients and Meals in Germany?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Cooking Ingredients and Meals in Germany - Category analysis
KEY DATA FINDINGS
Health concerns lead the way in cooking ingredients and meals
Vegetarian leads health and wellness cooking ingredients and meals due to wide consumer base
Desire for a strong metabolism drives rapid growth of probiotic as a health and wellness claim within cooking ingredients and meals
Health and sustainability claims to be key for category’s future development
No allergens offers further promise as health and wellness claim due to rising awareness of food intolerances
No salt set to rise over the forecast period
Health and Wellness in Germany - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Cooking Ingredients and Meals
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of edible oils, meals and soups, sauces, dips and condiments and sweet spreads For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Cooking Ingredients and Meals research and analysis database.
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