PROSPECTS AND OPPORTUNITIES
Clean label will be one to watch, as Chinese consumers’ awareness of health and food safety rises, new launches are seen, and regulations are set to tighten
Due to various concerns about food safety, and highlighted cases of products having different levels of quality between products for the domestic market and for overseas, there is burgeoning awareness amongst Chinese consumers concerning matters of health and food safety. This heightened consciousness is manifesting through the increasing demand for clean label products; a trend that has gained traction in recent years, and is projected to increase further.
No salt expected to record growth as government campaigns raise health concerns, and legislative pressure set to intensify
In recent years, there has been a notable surge in health-consciousness amongst Chinese consumers. This positive trend can be attributed, in part, to a concerted effort by the government through its “Three Reduce” campaign, which aims to curtail the consumption of sugar, salt, and fat in the daily diet, seeking to reduce or avoid health issues linked to high intake, such as cardiovascular disease, type 2 diabetes, and even cancer.
Vegan likely to show promise in health and wellness cooking ingredients and meals during the forecast period
Vegan and plant-based alternatives, products for specific diets, and foods that can be consumed by those with intolerances, are expected to see rising popularity in China in the forecast period, as an increasing number of consumers want to look after their body, which will drive sales of products with dietary and free from claims. As such, vegan and plant-based, which are dietary and free from types of health and wellness attributes, are anticipated to realise significant growth in cooking ingredients and meals over the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Cooking Ingredients and Meals industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Cooking Ingredients and Meals industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Cooking Ingredients and Meals in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Cooking Ingredients and Meals in China?
- What are the key health and wellness concerns driving sales in HW Cooking Ingredients and Meals?
- Is HW Cooking Ingredients and Meals a dynamic niche or mainstream concern in China?
- Which are the leading brands in HW Cooking Ingredients and Meals in China?
- How are products distributed in HW Cooking Ingredients and Meals in China?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Cooking Ingredients and Meals in China - Category analysis
KEY DATA FINDINGS
Vegetarian accounts for the highest sales within health and wellness cooking ingredients and meals, as the importance of health to consumers rises
Organic claim sees strong growth as consumers seek to prevent health problems
High fibre sees strong growth as consumers aim to boost their metabolism
Clean label will be one to watch, as Chinese consumers’ awareness of health and food safety rises, new launches are seen, and regulations are set to tighten
No salt expected to record growth as government campaigns raise health concerns, and legislative pressure set to intensify
Vegan likely to show promise in health and wellness cooking ingredients and meals during the forecast period
Health and Wellness in China - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Cooking Ingredients and Meals
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of edible oils, meals and soups, sauces, dips and condiments and sweet spreads For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Cooking Ingredients and Meals research and analysis database.
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