HW Cooking Ingredients and Meals in China

January 2026

Health and wellness cooking ingredients and meals in China performed positively in 2024, with most claims recording impressive growth in retail volume and current value terms. Robust demand was underpinned by rising health-consciousness among the population, a trend that has become more pronounced in the wake of the pandemic and one that is constantly reinforced by public education campaigns and the popularity of social media influencers focused on diet and nutrition. Given that these types of p

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Overview:

Understand the latest market trends and future growth opportunities for the HW Cooking Ingredients and Meals industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the HW Cooking Ingredients and Meals industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The HW Cooking Ingredients and Meals in China report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of HW Cooking Ingredients and Meals in China?
  • What are the key health and wellness concerns driving sales in HW Cooking Ingredients and Meals?
  • Is HW Cooking Ingredients and Meals a dynamic niche or mainstream concern in China?
  • Which are the leading brands in HW Cooking Ingredients and Meals in China?
  • How are products distributed in HW Cooking Ingredients and Meals in China?
  • How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
  • Where is future growth expected to be most dynamic?

HW Cooking Ingredients and Meals in China - Category analysis

KEY DATA FINDINGS

Growing adoption of healthier eating habits lifts overall demand
Penetration of health and wellness products rises across cooking ingredients and meals
Vegetarian remains the top health and wellness claim in 2024
Organic varieties continue to gain popularity
Government policies bode well for products with fat- and sugar-related claims
Vegetarian cooking ingredients and meals retains solid growth prospects
Interest in organic options will continue to increase
Table 1 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
Table 4 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
Table 5 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
Table 6 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
Table 7 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
Table 8 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2024-2029

Health and Wellness in China - Industry Overview

Most health and wellness claims show growth in volume and current value terms
Products with sugar- and fat-related claims profit from growing concerns about obesity
Interest in clean label varieties continues to rise
Outlook for health and wellness remains broadly favourable

COUNTRY REPORTS DISCLAIMER

HW Cooking Ingredients and Meals

Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of edible oils, meals and soups, sauces, dips and condiments and sweet spreads  For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.

See all of our definitions
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This report originates from Passport, our HW Cooking Ingredients and Meals research and analysis database.

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