HW Cooking Ingredients and Meals in Indonesia

January 2026

Natural claims are important to Indonesians when buying cooking ingredients and meals, with organic and plant-based claims gaining traction. Rising concerns over sugar intake is also driving interest in low and no sugar products.

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Overview:

Understand the latest market trends and future growth opportunities for the HW Cooking Ingredients and Meals industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the HW Cooking Ingredients and Meals industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The HW Cooking Ingredients and Meals in Indonesia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of HW Cooking Ingredients and Meals in Indonesia?
  • What are the key health and wellness concerns driving sales in HW Cooking Ingredients and Meals?
  • Is HW Cooking Ingredients and Meals a dynamic niche or mainstream concern in Indonesia?
  • Which are the leading brands in HW Cooking Ingredients and Meals in Indonesia?
  • How are products distributed in HW Cooking Ingredients and Meals in Indonesia?
  • How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
  • Where is future growth expected to be most dynamic?

HW Cooking Ingredients and Meals in Indonesia - Category analysis

KEY DATA FINDINGS

Consumers seek healthy everyday ingredients
Organic and plant-based claims expand
Consumers largely seek natural claims
Innovation in no and low sugar products responds to changing preferences
More consumers to seek organic and clean labels products
Rising incomes to spur demand for natural claims
Stronger emphasis on ‘no added sugar’ products
Table 1 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
Table 4 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
Table 5 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
Table 6 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
Table 7 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
Table 8 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2024-2029

Health and Wellness in Indonesia - Industry Overview

Health-conscious buying behaviour gains momentum
Consumers are mindful of product quality, safety and nutritional value
Urban consumers are key target audience
Bright outlook for health and wellness

COUNTRY REPORTS DISCLAIMER

HW Cooking Ingredients and Meals

Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of edible oils, meals and soups, sauces, dips and condiments and sweet spreads  For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.

See all of our definitions
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our HW Cooking Ingredients and Meals research and analysis database.

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