In 2024, high prices and pressure on purchasing power prompted consumers in Belgium to down trade, shifting from premium and organic products to more affordable private label, particularly in sweet spreads and olive oil. Despite these constraints, the ongoing home cooking trend and rising health awareness supported innovation, with less sugar, less salt, and plant-based alternatives gaining traction.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Cooking Ingredients and Meals industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Cooking Ingredients and Meals industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Cooking Ingredients and Meals in Belgium report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Cooking Ingredients and Meals in Belgium?
- What are the key health and wellness concerns driving sales in HW Cooking Ingredients and Meals?
- Is HW Cooking Ingredients and Meals a dynamic niche or mainstream concern in Belgium?
- Which are the leading brands in HW Cooking Ingredients and Meals in Belgium?
- How are products distributed in HW Cooking Ingredients and Meals in Belgium?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Cooking Ingredients and Meals in Belgium - Category analysis
KEY DATA FINDINGS
High prices shape consumer choices while health-conscious innovation supports premium growth
Economic pressures drive downtrading while health-conscious innovation grows in home cooking
Inflation and purchasing power pressures constrain the organic claim in 2024
Health benefits, dietary considerations, and sustainability factors drive sales of the vegetarian claim
Economic recovery and evolving consumer habits are set to boost health and wellness claims
Organic products are set to recover as inflation eases and innovation intensifies
Vegetarian and vegan claims are set to drive growth in meals and soups, aligned with evolving consumer habits
Health and Wellness in Belgium - Industry Overview
Cost-conscious consumers prioritise value while health and wellness demand remains strong
Economic pressure drives downtrading while reshaping health and wellness choices
Fortified/functional, plant-based and lifestyle-led health claims continue to gain traction
Fortified/functional claims will become a key driver of growth across packaged food and drinks in Belgium
COUNTRY REPORTS DISCLAIMER
HW Cooking Ingredients and Meals
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of edible oils, meals and soups, sauces, dips and condiments and sweet spreads For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Cooking Ingredients and Meals research and analysis database.
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