PROSPECTS AND OPPORTUNITIES
Optimistic forecast, as consumers watch what they eat as a result of better packaging information
Health and wellness claims within cooking ingredients and meals are set to remain popular in the forecast period, with a positive performance expected, although growth is likely to slow. An increasing number of consumers are looking for healthier products, especially given the high rates of overweight and obesity in the country compared with the global average.
Gluten free to remain the strongest claim as target audience expands
Dietary and free from is set to see rising demand in health and wellness cooking ingredients and meals over the forecast period, as consumers look to avoid potentially harmful traditional ingredients in foods. Gluten free, which is considered a type of dietary and free from claim, is therefore expected to remain the strongest claim in the category over the forecast period.
Vegetarian, vegan and plant-based cooking ingredients and meals set to see dynamism as diets change
Vegetarian, vegan, and plant-based cooking ingredients and meals have been becoming more popular in Brazil, not just amongst people who follow a meat-free diet for health or animal welfare reasons, but also amongst flexitarians, who reduce their consumption of meat but do not eliminate it entirely. Entire product lines are now vegan, vegetarian or plant-based, and such products are expected to see dynamic growth within cooking ingredients and meals in the forecast period.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF.
Overview:
Understand the latest market trends and future growth opportunities for the HW Cooking Ingredients and Meals industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Cooking Ingredients and Meals industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Cooking Ingredients and Meals in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Cooking Ingredients and Meals in Brazil?
- What are the key health and wellness concerns driving sales in HW Cooking Ingredients and Meals?
- Is HW Cooking Ingredients and Meals a dynamic niche or mainstream concern in Brazil?
- Which are the leading brands in HW Cooking Ingredients and Meals in Brazil?
- How are products distributed in HW Cooking Ingredients and Meals in Brazil?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Cooking Ingredients and Meals in Brazil - Category analysis
KEY DATA FINDINGS
New legislation supports the positive performance of no sugar, fat, and salt cooking ingredients and meals in Brazil
Gluten free is the leading claim, supported by rising awareness of food intolerances
Good source of vitamins registers growth in olive oil and sweet spreads
Optimistic forecast, as consumers watch what they eat as a result of better packaging information
Gluten free to remain the strongest claim as target audience expands
Vegetarian, vegan and plant-based cooking ingredients and meals set to see dynamism as diets change
Health and Wellness in Brazil - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Cooking Ingredients and Meals
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of edible oils, meals and soups, sauces, dips and condiments and sweet spreads For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Cooking Ingredients and Meals research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!