PROSPECTS AND OPPORTUNITIES
Increasing production costs and declining population to accelerate entry of players in health and wellness cooking ingredients and meals, including plant-based
With Japan facing a declining population and low birth rate, the volume growth of cooking ingredients and meals is expected to be limited in the forecast period. Inflation, the rising costs of raw materials, energy, and logistics, and the depreciation of the Japanese yen in recent years are also squeezing manufacturers in terms of sustaining their sales and maintaining their profits.
Consumers increasingly value organic products, but lack of organic certified farmers will prevent stronger growth
Health and wellness cooking ingredients and meals is expected to continue to benefit from an increased consumer focus on foods that might help to prevent health problems. Organic products are often seen by consumers as being less harmful to health and more natural; these are popular attributes, particularly as consumers have more health concerns in general in the wake of COVID-19.
High fibre likely to show promise in health and wellness cooking ingredients and meals during the forecast period
In the forecast period, more consumers are expected to turn towards foods that offer fortification or functionality, as these are increasingly seen as options that will boost their metabolism. Habits adopted during the pandemic are expected to continue as people look to change their diet in order to stay healthy.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Cooking Ingredients and Meals industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Cooking Ingredients and Meals industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Cooking Ingredients and Meals in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Cooking Ingredients and Meals in Japan?
- What are the key health and wellness concerns driving sales in HW Cooking Ingredients and Meals?
- Is HW Cooking Ingredients and Meals a dynamic niche or mainstream concern in Japan?
- Which are the leading brands in HW Cooking Ingredients and Meals in Japan?
- How are products distributed in HW Cooking Ingredients and Meals in Japan?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Cooking Ingredients and Meals in Japan - Category analysis
KEY DATA FINDINGS
Consumers’ desire to prevent health issues means low salt leads health and wellness cooking ingredients and meals in 2023
Japanese consumers value MCT oil for its Foods with Function Claims
The desire for a strong metabolism drives up sales of high protein products within health and wellness cooking ingredients and meals in 2023
Increasing production costs and declining population to accelerate entry of players in health and wellness cooking ingredients and meals, including plant-based
Consumers increasingly value organic products, but lack of organic certified farmers will prevent stronger growth
High fibre likely to show promise in health and wellness cooking ingredients and meals during the forecast period
Health and Wellness in Japan - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Cooking Ingredients and Meals
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of edible oils, meals and soups, sauces, dips and condiments and sweet spreads For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Cooking Ingredients and Meals research and analysis database.
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