PROSPECTS AND OPPORTUNITIES
Fortified/functional health claims set to gain traction, along with increasing consumer interest and the focus on healthy foods
Increasing consumer awareness of the link between diet and a healthy metabolism is leading more consumers to look for foods and beverages that offer fortification, or functional ingredients, such as good source of omega 3s, vitamins, antioxidants, or other relevant nutrients. Manufacturers are also leveraging fortified/functional as a primary tool for premiumisation, particularly in view of the fact that the wider global cost of living crisis has been limiting volume growth.
Vegetarian, vegan and plant-based set to grow within health and wellness cooking ingredients and meals as the consumer base rises
In India, 20% of respondents to Euromonitor’s Voice of the Consumer Survey, fielded January-February 2024, claimed, “I am vegan”, while 32% said, “I am vegetarian”, and 24% claimed, “I do not typically eat meat or fish, but will occasionally” – in other words they are flexitarians. A number of consumers in India follow these diets for health reasons, although plant-based consumption is deeply rooted in the religion and culture.
Low, no, and no added sugar cooking ingredients and meals will be ones to watch as consumers look for better for you products
As India has been undergoing development, and its population transitioning from rural to urban areas, there has been a corresponding shift in dietary habits, with an increased dependence on packaged food. This has resulted in a rising number of health issues amongst the population – although it should be noted that India still has lower incidences of many diseases than globally.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Cooking Ingredients and Meals industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Cooking Ingredients and Meals industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Cooking Ingredients and Meals in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Cooking Ingredients and Meals in India?
- What are the key health and wellness concerns driving sales in HW Cooking Ingredients and Meals?
- Is HW Cooking Ingredients and Meals a dynamic niche or mainstream concern in India?
- Which are the leading brands in HW Cooking Ingredients and Meals in India?
- How are products distributed in HW Cooking Ingredients and Meals in India?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Cooking Ingredients and Meals in India - Category analysis
KEY DATA FINDINGS
Health and animal welfare concerns ensure vegetarian accounts for the highest sales within health and wellness cooking ingredients and meals in 2023
Natural remains a popular health and wellness claim as consumers are concerned about overprocessed foods
No allergens within health and wellness cooking ingredients and meals boosted by consumers paying closer attention to their diet
Fortified/functional health claims set to gain traction, along with increasing consumer interest and the focus on healthy foods
Vegetarian, vegan and plant-based set to grow within health and wellness cooking ingredients and meals as the consumer base rises
Low, no, and no added sugar cooking ingredients and meals will be ones to watch as consumers look for better for you products
Health and Wellness in India - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Cooking Ingredients and Meals
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of edible oils, meals and soups, sauces, dips and condiments and sweet spreads For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Cooking Ingredients and Meals research and analysis database.
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