PROSPECTS AND OPPORTUNITIES
Holistic approach to health will continue to drive growth
Consumer interest in health and wellness cooking ingredients and meals is expected to continue well into the forecast period in the US, mainly driven by changes in lifestyle and public health pressure. Value-added claims such as brain health, skin health, and digestive health are set to see growth, as consumers look for products that offer a more holistic take on health, rather than just cutting back on one specific nutrient.
Interest in diet, the environment and animal welfare will contribute to growth for plant-based cooking ingredients and meals
An increasing number of consumers in the US are examining their diet more closely in connection with specific health concerns, and have started to be more selective about the ingredients and nutrients included in their foods. More consumers are becoming aware of the health benefits of consuming fewer animal-based products, which is expected to drive the rising popularity of vegan and plant-based products in the forecast period.
Immune support set to benefit from consumer interest in preventing health problems
Increasing awareness of the links between diet, a healthy metabolism, and immune health are expected to encourage more US consumers to look for foods that suggest specific health benefits. This was seen in the review period during the pandemic, and further growth is expected in the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Cooking Ingredients and Meals industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Cooking Ingredients and Meals industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Cooking Ingredients and Meals in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Cooking Ingredients and Meals in USA?
- What are the key health and wellness concerns driving sales in HW Cooking Ingredients and Meals?
- Is HW Cooking Ingredients and Meals a dynamic niche or mainstream concern in USA?
- Which are the leading brands in HW Cooking Ingredients and Meals in USA?
- How are products distributed in HW Cooking Ingredients and Meals in USA?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Cooking Ingredients and Meals in the US - Category analysis
KEY DATA FINDINGS
Consumers continue to migrate to functional claims such as high protein, rather than “low/no” claims
Gluten free leads health and wellness cooking ingredients and meals due to the wide consumer group
As consumers look for products that align with a specific diet, keto records a rise within health and wellness cooking ingredients and meals
Holistic approach to health will continue to drive growth
Interest in diet, the environment and animal welfare will contribute to growth for plant-based cooking ingredients and meals
Immune support set to benefit from consumer interest in preventing health problems
Health and Wellness in the US - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Cooking Ingredients and Meals
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of edible oils, meals and soups, sauces, dips and condiments and sweet spreads For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Cooking Ingredients and Meals research and analysis database.
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