Demand for many health and wellness claims within cooking ingredients and meals is increasing in the US, with this being driven by a growing focus on healthy living and a desire to tackle health issues such as obesity and type 2 diabetes. Concerns around the impact of ultra-processed foods is also pushing more consumers towards products with shorter ingredient lists and more natural ingredients. High protein products were also a focus of the market in 2025, with this being linked to factors such
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Overview:
Understand the latest market trends and future growth opportunities for the HW Cooking Ingredients and Meals industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Cooking Ingredients and Meals industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Cooking Ingredients and Meals in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Cooking Ingredients and Meals in USA?
- What are the key health and wellness concerns driving sales in HW Cooking Ingredients and Meals?
- Is HW Cooking Ingredients and Meals a dynamic niche or mainstream concern in USA?
- Which are the leading brands in HW Cooking Ingredients and Meals in USA?
- How are products distributed in HW Cooking Ingredients and Meals in USA?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Cooking Ingredients and Meals in the US - Category analysis
KEY DATA FINDINGS
Consumers making healthier choices but financial pressures remain a barrier to growth
High protein diets thriving while product ingredients come under growing scrutiny
Consumers lose interest in gluten free claims as other priorities take precedence
Vegetarian claims lose their appeal as consumers focus on wellness trends
Keto trend set to expand while gut health comes to the fore
Category maturity is expected to limit the growth of gluten free products
Producers of vegan and vegetarian products may need to revamp their image
Health and Wellness in the US - Industry Overview
Consumers keen to make healthier choices despite financial pressures
Consumers pay more attention to what goes into their food and beverages
High protein claims capturing the attention of a wider audience
GLP-1 drugs could shake up the market
COUNTRY REPORTS DISCLAIMER
HW Cooking Ingredients and Meals
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of edible oils, meals and soups, sauces, dips and condiments and sweet spreads For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Cooking Ingredients and Meals research and analysis database.
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