In 2024, Norwegian cooking ingredients and meals was strongly shaped by health and wellness trends, with consumers favouring natural claims, no or low sugar, high ingredient content, and locally sourced products. High-protein claims continued to perform well, driven by functional benefits such as muscle maintenance, satiety, and convenience for busy lifestyles. Vegetarian, vegan, and plant-based products also recorded steady growth, supported by health, environmental, and animal welfare consider
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Overview:
Understand the latest market trends and future growth opportunities for the HW Cooking Ingredients and Meals industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Cooking Ingredients and Meals industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Cooking Ingredients and Meals in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Cooking Ingredients and Meals in Norway?
- What are the key health and wellness concerns driving sales in HW Cooking Ingredients and Meals?
- Is HW Cooking Ingredients and Meals a dynamic niche or mainstream concern in Norway?
- Which are the leading brands in HW Cooking Ingredients and Meals in Norway?
- How are products distributed in HW Cooking Ingredients and Meals in Norway?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Cooking Ingredients and Meals in Norway - Category analysis
KEY DATA FINDINGS
Natural, high protein, and plant-based trends drive Norway’s cooking ingredients and meals
Natural, low sugar and locally sourced products shape cooking ingredients and meals
Gluten free remains a secondary attribute in Norway’s cooking ingredients and meals
The high protein claim benefits from increasing awareness of fitness, nutrition and energy
Health trends are expected to continue shaping innovation within cooking ingredients and meals
Steady growth for gluten free will be driven by health-conscious consumers
Ongoing demand for high protein products is set to be driven by health and lifestyle trends
Health and Wellness in Norway - Industry Overview
Norwegian consumers favour natural, local and fortified/functional products in 2024
Natural claims and local products influence health perceptions across categories
Fortified/functional claims and low or no sugar shape everyday health choices
Natural, low sugar and digestive health is set to support innovation across the forecast period
COUNTRY REPORTS DISCLAIMER
HW Cooking Ingredients and Meals
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of edible oils, meals and soups, sauces, dips and condiments and sweet spreads For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Cooking Ingredients and Meals research and analysis database.
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