Demand for cooking ingredients and meals with health and wellness claims continued to grow in Taiwan in 2024. Factors such as the pandemic, food safety scares, and increasing access to health and wellness information online has helped to fuel demand for products with natural, fortified/functional, and better for you claims. Consumers are also becoming more conscious of the wider impact of their purchasing decisions, which is driving interest in vegan and vegetarian cooking ingredients and meals,
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Overview:
Understand the latest market trends and future growth opportunities for the HW Cooking Ingredients and Meals industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Cooking Ingredients and Meals industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Cooking Ingredients and Meals in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Cooking Ingredients and Meals in Taiwan?
- What are the key health and wellness concerns driving sales in HW Cooking Ingredients and Meals?
- Is HW Cooking Ingredients and Meals a dynamic niche or mainstream concern in Taiwan?
- Which are the leading brands in HW Cooking Ingredients and Meals in Taiwan?
- How are products distributed in HW Cooking Ingredients and Meals in Taiwan?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Cooking Ingredients and Meals in Taiwan - Category analysis
KEY DATA FINDINGS
Locals becoming more informed about the importance of healthy eating habits
Health and safety concerns inform demand within cooking ingredients and meals
Consumers embrace the benefits of a vegetarian diet
High protein diets attract a growing audience of health and fitness enthusiasts
Focus set to fall on natural, local, sustainable and healthier ingredients
Vegetarian cooking ingredients and meals set for further expansion
High protein diets set to remain a key trend in the health and wellness market
Health and Wellness in Taiwan - Industry Overview
The market responds positively to growing demand for healthier food and beverages
Rising health concerns push consumers towards more responsible purchasing decisions
Free from claims capture the interest of a growing audience
Natural and functional claims set to play a central role in the health and wellness market
COUNTRY REPORTS DISCLAIMER
HW Cooking Ingredients and Meals
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of edible oils, meals and soups, sauces, dips and condiments and sweet spreads For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Cooking Ingredients and Meals research and analysis database.
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