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Health and wellness strongly shaped innovation in cooking ingredients and meals in Sweden in 2024, with brands focusing on improved nutrition, natural ingredients, plant-based positioning and local provenance to build trust and value. Across categories, products increasingly combined health claims with convenience and quality, while domestic sourcing and sustainability reinforced wellness-led messaging and supported premiumisation. Vegetarian and vegan products remained central to health and wel
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Overview:
Understand the latest market trends and future growth opportunities for the HW Cooking Ingredients and Meals industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Cooking Ingredients and Meals industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Cooking Ingredients and Meals in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Cooking Ingredients and Meals in Sweden?
- What are the key health and wellness concerns driving sales in HW Cooking Ingredients and Meals?
- Is HW Cooking Ingredients and Meals a dynamic niche or mainstream concern in Sweden?
- Which are the leading brands in HW Cooking Ingredients and Meals in Sweden?
- How are products distributed in HW Cooking Ingredients and Meals in Sweden?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Cooking Ingredients and Meals in Sweden - Category analysis
KEY DATA FINDINGS
Plant-based and local trends shaping cooking Ingredients and meals in Sweden
Health and wellness claims shape products through nutrition, plant-based innovation and local provenance
Vegetarian innovation combines natural ingredients with strong nutritional claims
Vegan innovation persists despite short-term pressure from price sensitivity
Health-led private label ranges and vegetable-rich formulations are set to gain momentum
Vegetarian meals are set to strengthening their appeal through health-led positioning and satiating formats
Plant-based protein will remain a key health driver despite short-term softness in vegan meat substitutes
Table 1 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
Table 4 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
Table 5 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
Table 6 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
Table 7 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
Table 8 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2024-2029
Health and Wellness in Sweden - Industry Overview
Fortified/functional and natural health claims support growth and innovation in 2024
Nutrition-led reformulation and functional claims shape innovation across food and drink in Sweden
Natural, plant-based and clean-label positioning support sales in Sweden in 2024
Reformulation and plant-based, functional innovations are set to support future growth
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
HW Cooking Ingredients and Meals
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- Low Fat Cooking Ingredients and Meals
- Low Salt Cooking Ingredients and Meals
- Low Sugar Cooking Ingredients and Meals
- No Added Sugar Cooking Ingredients and Meals
- No Caffeine Cooking Ingredients and Meals
- No Fat Cooking Ingredients and Meals
- No Salt Cooking Ingredients and Meals
- No Sugar Cooking Ingredients and Meals
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- Dairy Free Cooking Ingredients and Meals
- Gluten Free Cooking Ingredients and Meals
- Hypoallergenic Cooking Ingredients and Meals
- Keto Cooking Ingredients and Meals
- Lactose Free Cooking Ingredients and Meals
- Meat Free Cooking Ingredients and Meals
- No Allergens Cooking Ingredients and Meals
- Plant-based Cooking Ingredients and Meals
- Vegan Cooking Ingredients and Meals
- Vegetarian Cooking Ingredients and Meals
- Weight Management Cooking Ingredients and Meals
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- Good Source of Antioxidants Cooking Ingredients and Meals
- Good Source of Minerals Cooking Ingredients and Meals
- Good Source of Omega 3s Cooking Ingredients and Meals
- Good Source of Vitamins Cooking Ingredients and Meals
- High Fibre Cooking Ingredients and Meals
- High Protein Cooking Ingredients and Meals
- Probiotic Cooking Ingredients and Meals
- Superfruit Cooking Ingredients and Meals
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- Bone and Joint Health Cooking Ingredients and Meals
- Brain Health and Memory Cooking Ingredients and Meals
- Cardiovascular Health Cooking Ingredients and Meals
- Digestive Health Cooking Ingredients and Meals
- Energy Boosting Cooking Ingredients and Meals
- Immune Support Cooking Ingredients and Meals
- Skin Health Cooking Ingredients and Meals
- Natural Cooking Ingredients and Meals
- Organic Cooking Ingredients and Meals
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- Low Fat Edible Oils
- Low Salt Edible Oils
- Low Sugar Edible Oils
- No Fat Edible Oils
- No Salt Edible Oils
- No Sugar Edible Oils
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- Dairy Free Edible Oils
- Gluten Free Edible Oils
- Keto Edible Oils
- Lactose Free Edible Oils
- No Allergens Edible Oils
- Vegan Edible Oils
- Vegetarian Edible Oils
- Weight Management Edible Oils
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- Good Source of Antioxidants Edible Oils
- Good Source of Minerals Edible Oils
- Good Source of Omega 3s Edible Oils
- Good Source of Vitamins Edible Oils
- High Fibre Edible Oils
- High Protein Edible Oils
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- Bone and Joint Health Edible Oils
- Brain Health and Memory Edible Oils
- Cardiovascular Health Edible Oils
- Immune Support Edible Oils
- Skin Health Edible Oils
- Natural Edible Oils
- Organic Edible Oils
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- Low Fat Olive Oil
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- Keto Olive Oil
- Vegan Olive Oil
- Vegetarian Olive Oil
- Weight Management Olive Oil
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- Good Source of Antioxidants Olive Oil
- Good Source of Minerals Olive Oil
- Good Source of Omega 3s Olive Oil
- Good Source of Vitamins Olive Oil
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- Bone and Joint Health Olive Oil
- Cardiovascular Health Olive Oil
- Immune Support Olive Oil
- Skin Health Olive Oil
- Natural Olive Oil
- Organic Olive Oil
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- Fortified/Functional Vegetable and Seed Oil
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- Brain Health and Memory Vegetable and Seed Oil
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- Low Fat Meals and Soups
- Low Salt Meals and Soups
- Low Sugar Meals and Soups
- No Added Sugar Meals and Soups
- No Caffeine Meals and Soups
- No Fat Meals and Soups
- No Salt Meals and Soups
- No Sugar Meals and Soups
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- Dairy Free Meals and Soups
- Gluten Free Meals and Soups
- Keto Meals and Soups
- Lactose Free Meals and Soups
- Meat Free Meals and Soups
- No Allergens Meals and Soups
- Plant-based Meals and Soups
- Vegan Meals and Soups
- Vegetarian Meals and Soups
- Weight Management Meals and Soups
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- Good Source of Antioxidants Meals and Soups
- Good Source of Minerals Meals and Soups
- Good Source of Omega 3s Meals and Soups
- Good Source of Vitamins Meals and Soups
- High Fibre Meals and Soups
- High Protein Meals and Soups
- Probiotic Meals and Soups
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- Bone and Joint Health Meals and Soups
- Brain Health and Memory Meals and Soups
- Cardiovascular Health Meals and Soups
- Digestive Health Meals and Soups
- Energy Boosting Meals and Soups
- Immune Support Meals and Soups
- Skin Health Meals and Soups
- Natural Meals and Soups
- Organic Meals and Soups
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- Low Fat Ready Meals
- Low Salt Ready Meals
- Low Sugar Ready Meals
- No Added Sugar Ready Meals
- No Fat Ready Meals
- No Salt Ready Meals
- No Sugar Ready Meals
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- Dairy Free Ready Meals
- Gluten Free Ready Meals
- Keto Ready Meals
- Lactose Free Ready Meals
- Meat Free Ready Meals
- No Allergens Ready Meals
- Plant-based Ready Meals
- Vegan Ready Meals
- Vegetarian Ready Meals
- Weight Management Ready Meals
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- Good Source of Antioxidants Ready Meals
- Good Source of Minerals Ready Meals
- Good Source of Omega 3s Ready Meals
- Good Source of Vitamins Ready Meals
- High Fibre Ready Meals
- High Protein Ready Meals
- Probiotic Ready Meals
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- Bone and Joint Health Ready Meals
- Digestive Health Ready Meals
- Energy Boosting Ready Meals
- Immune Support Ready Meals
- Skin Health Ready Meals
- Natural Ready Meals
- Organic Ready Meals
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- Low Fat Soup
- Low Salt Soup
- Low Sugar Soup
- No Added Sugar Soup
- No Fat Soup
- No Salt Soup
- No Sugar Soup
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- Dairy Free Soup
- Gluten Free Soup
- Keto Soup
- Lactose Free Soup
- Meat Free Soup
- No Allergens Soup
- Plant-based Soup
- Vegan Soup
- Vegetarian Soup
- Weight Management Soup
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- Good Source of Antioxidants Soup
- Good Source of Minerals Soup
- Good Source of Vitamins Soup
- High Fibre Soup
- High Protein Soup
- Probiotic Soup
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- Bone and Joint Health Soup
- Cardiovascular Health Soup
- Digestive Health Soup
- Immune Support Soup
- Skin Health Soup
- Natural Soup
- Organic Soup
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- Low Fat Pizza
- Low Salt Pizza
- Low Sugar Pizza
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- Dairy Free Pizza
- Gluten Free Pizza
- Lactose Free Pizza
- Meat Free Pizza
- No Allergens Pizza
- Plant-based Pizza
- Vegan Pizza
- Vegetarian Pizza
- Weight Management Pizza
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- Good Source of Minerals Pizza
- High Fibre Pizza
- High Protein Pizza
- Natural Pizza
- Organic Pizza
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- High Protein Food Kits
- Health Benefit Food Kits
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- Low Fat Prepared Salads
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- Gluten Free Prepared Salads
- Lactose Free Prepared Salads
- No Allergens Prepared Salads
- Vegan Prepared Salads
- Vegetarian Prepared Salads
- Weight Management Prepared Salads
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- Good Source of Antioxidants Prepared Salads
- Good Source of Minerals Prepared Salads
- Good Source of Vitamins Prepared Salads
- High Fibre Prepared Salads
- High Protein Prepared Salads
- Health Benefit Prepared Salads
- Natural Prepared Salads
- Organic Prepared Salads
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- Low Fat Sauces, Dips and Condiments
- Low Salt Sauces, Dips and Condiments
- Low Sugar Sauces, Dips and Condiments
- No Added Sugar Sauces, Dips and Condiments
- No Fat Sauces, Dips and Condiments
- No Salt Sauces, Dips and Condiments
- No Sugar Sauces, Dips and Condiments
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- Dairy Free Sauces, Dips and Condiments
- Gluten Free Sauces, Dips and Condiments
- Keto Sauces, Dips and Condiments
- Lactose Free Sauces, Dips and Condiments
- Meat Free Sauces, Dips and Condiments
- No Allergens Sauces, Dips and Condiments
- Plant-based Sauces, Dips and Condiments
- Vegan Sauces, Dips and Condiments
- Vegetarian Sauces, Dips and Condiments
- Weight Management Sauces, Dips and Condiments
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- Good Source of Minerals Sauces, Dips and Condiments
- Good Source of Omega 3s Sauces, Dips and Condiments
- Good Source of Vitamins Sauces, Dips and Condiments
- High Fibre Sauces, Dips and Condiments
- High Protein Sauces, Dips and Condiments
- Probiotic Sauces, Dips and Condiments
- Superfruit Sauces, Dips and Condiments
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- Bone and Joint Health Sauces, Dips and Condiments
- Brain Health and Memory Sauces, Dips and Condiments
- Cardiovascular Health Sauces, Dips and Condiments
- Digestive Health Sauces, Dips and Condiments
- Energy Boosting Sauces, Dips and Condiments
- Immune Support Sauces, Dips and Condiments
- Skin Health Sauces, Dips and Condiments
- Natural Sauces, Dips and Condiments
- Organic Sauces, Dips and Condiments
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- Low Fat Sweet Spreads
- Low Salt Sweet Spreads
- Low Sugar Sweet Spreads
- No Added Sugar Sweet Spreads
- No Fat Sweet Spreads
- No Salt Sweet Spreads
- No Sugar Sweet Spreads
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- Dairy Free Sweet Spreads
- Gluten Free Sweet Spreads
- Keto Sweet Spreads
- Lactose Free Sweet Spreads
- No Allergens Sweet Spreads
- Plant-based Sweet Spreads
- Vegan Sweet Spreads
- Vegetarian Sweet Spreads
- Weight Management Sweet Spreads
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- Good Source of Antioxidants Sweet Spreads
- Good Source of Minerals Sweet Spreads
- Good Source of Omega 3s Sweet Spreads
- Good Source of Vitamins Sweet Spreads
- High Fibre Sweet Spreads
- High Protein Sweet Spreads
- Probiotic Sweet Spreads
- Superfruit Sweet Spreads
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- Bone and Joint Health Sweet Spreads
- Brain Health and Memory Sweet Spreads
- Cardiovascular Health Sweet Spreads
- Digestive Health Sweet Spreads
- Energy Boosting Sweet Spreads
- Immune Support Sweet Spreads
- Skin Health Sweet Spreads
- Natural Sweet Spreads
- Organic Sweet Spreads
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- Low Sugar Honey
- No Added Sugar Honey
- No Sugar Honey
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- No Allergens Honey
- Plant-based Honey
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- Good Source of Antioxidants Honey
- Good Source of Minerals Honey
- Good Source of Vitamins Honey
- High Fibre Honey
- Probiotic Honey
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- Bone and Joint Health Honey
- Brain Health and Memory Honey
- Cardiovascular Health Honey
- Digestive Health Honey
- Immune Support Honey
- Skin Health Honey
- Natural Honey
- Organic Honey
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- Low Sugar Chocolate Spreads
- No Added Sugar Chocolate Spreads
- No Sugar Chocolate Spreads
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- Dairy Free Chocolate Spreads
- Gluten Free Chocolate Spreads
- Keto Chocolate Spreads
- Lactose Free Chocolate Spreads
- No Allergens Chocolate Spreads
- Vegan Chocolate Spreads
- Vegetarian Chocolate Spreads
- Weight Management Chocolate Spreads
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- Good Source of Minerals Chocolate Spreads
- Good Source of Vitamins Chocolate Spreads
- High Fibre Chocolate Spreads
- High Protein Chocolate Spreads
- Natural Chocolate Spreads
- Organic Chocolate Spreads
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- Low Fat Jams and Preserves
- Low Sugar Jams and Preserves
- No Added Sugar Jams and Preserves
- No Fat Jams and Preserves
- No Sugar Jams and Preserves
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- Dairy Free Jams and Preserves
- Gluten Free Jams and Preserves
- Keto Jams and Preserves
- Lactose Free Jams and Preserves
- No Allergens Jams and Preserves
- Vegan Jams and Preserves
- Vegetarian Jams and Preserves
- Weight Management Jams and Preserves
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- Good Source of Antioxidants Jams and Preserves
- Good Source of Minerals Jams and Preserves
- Good Source of Vitamins Jams and Preserves
- High Fibre Jams and Preserves
- High Protein Jams and Preserves
- Superfruit Jams and Preserves
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- Immune Support Jams and Preserves
- Natural Jams and Preserves
- Organic Jams and Preserves
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- Low Fat Nut and Seed Based Spreads
- Low Salt Nut and Seed Based Spreads
- Low Sugar Nut and Seed Based Spreads
- No Added Sugar Nut and Seed Based Spreads
- No Fat Nut and Seed Based Spreads
- No Salt Nut and Seed Based Spreads
- No Sugar Nut and Seed Based Spreads
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- Dairy Free Nut and Seed Based Spreads
- Gluten Free Nut and Seed Based Spreads
- Keto Nut and Seed Based Spreads
- Lactose Free Nut and Seed Based Spreads
- No Allergens Nut and Seed Based Spreads
- Plant-based Nut and Seed Based Spreads
- Vegan Nut and Seed Based Spreads
- Vegetarian Nut and Seed Based Spreads
- Weight Management Nut and Seed Based Spreads
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- Good Source of Antioxidants Nut and Seed Based Spreads
- Good Source of Minerals Nut and Seed Based Spreads
- Good Source of Omega 3s Nut and Seed Based Spreads
- Good Source of Vitamins Nut and Seed Based Spreads
- High Fibre Nut and Seed Based Spreads
- High Protein Nut and Seed Based Spreads
- Probiotic Nut and Seed Based Spreads
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- Brain Health and Memory Nut and Seed Based Spreads
- Digestive Health Nut and Seed Based Spreads
- Energy Boosting Nut and Seed Based Spreads
- Immune Support Nut and Seed Based Spreads
- Natural Nut and Seed Based Spreads
- Organic Nut and Seed Based Spreads
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HW Cooking Ingredients and Meals
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of edible oils, meals and soups, sauces, dips and condiments and sweet spreads For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitions
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This report originates from Passport, our HW Cooking Ingredients and Meals research and analysis database.
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