PROSPECTS AND OPPORTUNITIES
New proposed food labelling offers potential for cooking ingredients and meals with “no” or “low” health and wellness claims
After a period of consultation in South Africa, there is potential for new front-of-package labelling regulations to be applied to packaged foods and beverages considered high in sugar, salt and fat over the forecast period. Products with the mandatory labels will be prohibited from being marketed to children, which implicates cooking ingredients and meals such as sweet spreads and ready meals.
Vegetarian to remain leading claim in health and wellness cooking ingredients and meals over the forecast period
Vegetarian is set to remain the most popular claim within cooking ingredients and meals in South Africa over the forecast period, despite predictions for marginal retail volume decline, as some consumers will remain under financial pressure and avoid specific health claims if they are considered more expensive. Albeit from a lower sales base, demand for plant-based and vegan cooking ingredients and meals is set to mostly rise over the forecast period.
Solid performance for natural honey due to perceptions of higher quality
Post-pandemic, health and wellness remains top-of-mind for many consumers in South Africa. Consumers are likely to move away from fad diets, and look to adopt a more balanced approach to healthy living, which is expected to drive up demand for healthier alternatives.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Cooking Ingredients and Meals industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Cooking Ingredients and Meals industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Cooking Ingredients and Meals in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Cooking Ingredients and Meals in South Africa?
- What are the key health and wellness concerns driving sales in HW Cooking Ingredients and Meals?
- Is HW Cooking Ingredients and Meals a dynamic niche or mainstream concern in South Africa?
- Which are the leading brands in HW Cooking Ingredients and Meals in South Africa?
- How are products distributed in HW Cooking Ingredients and Meals in South Africa?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Cooking Ingredients and Meals in South Africa - Category analysis
KEY DATA FINDINGS
Vegetarian is leading claim, addressing environmental and animal welfare concerns
Younger generation continues to drive demand for plant-based options
Low sugar and fat key considerations in health and wellness cooking ingredients and meals
New proposed food labelling offers potential for cooking ingredients and meals with “no” or “low” health and wellness claims
Vegetarian to remain leading claim in health and wellness cooking ingredients and meals over the forecast period
Solid performance for natural honey due to perceptions of higher quality
Health and Wellness in South Africa - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Cooking Ingredients and Meals
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of edible oils, meals and soups, sauces, dips and condiments and sweet spreads For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Cooking Ingredients and Meals research and analysis database.
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