Despite ongoing economic pressure, health and wellness considerations continued to influence food choices in South Africa in 2024, particularly within cooking ingredients and meals. Consumers increasingly sought products positioned as “better for you,” especially those offering reduced sugar, salt, and fat, alongside simple ingredient lists. Private label played a central role in this shift, making health-oriented claims more accessible across price tiers. At the same time, interest in plant-bas
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Overview:
Understand the latest market trends and future growth opportunities for the HW Cooking Ingredients and Meals industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Cooking Ingredients and Meals industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Cooking Ingredients and Meals in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Cooking Ingredients and Meals in South Africa?
- What are the key health and wellness concerns driving sales in HW Cooking Ingredients and Meals?
- Is HW Cooking Ingredients and Meals a dynamic niche or mainstream concern in South Africa?
- Which are the leading brands in HW Cooking Ingredients and Meals in South Africa?
- How are products distributed in HW Cooking Ingredients and Meals in South Africa?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Cooking Ingredients and Meals in South Africa - Category analysis
KEY DATA FINDINGS
Private label and everyday health cues shape value-driven wellness choices
Value-driven health and wellness claims gain traction through private label
Vegetarian positioning expands through sauces and ready meals
Vegan claims benefit from packaging updates rather than reformulation
Regulatory change and affordability will shape innovation priorities
Vegetarian claims to grow steadily alongside category development
Vegan positioning to evolve towards cleaner-label expectations
Health and Wellness in South Africa - Industry Overview
Health pressures accelerate demand for functional and better-for-you products
Sugar reduction and regulatory pressure reshape portfolios
Functionality, fortification and everyday nutrition gain momentum
Functionality, clean labelling and affordability to drive future growth
COUNTRY REPORTS DISCLAIMER
HW Cooking Ingredients and Meals
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of edible oils, meals and soups, sauces, dips and condiments and sweet spreads For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Cooking Ingredients and Meals research and analysis database.
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