Health and wellness continued to influence New Zealanders’ food choices in 2024, with consumers increasingly scrutinising ingredient lists and favouring products positioned as natural, functional, and aligned with dietary preferences. At the same time, value for money remained central due to cost-of-living pressures, meaning brands that delivered both affordability and credible health cues gained traction. This supported stronger demand for solutions that simplify meal preparation without compro
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Overview:
Understand the latest market trends and future growth opportunities for the HW Cooking Ingredients and Meals industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Cooking Ingredients and Meals industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Cooking Ingredients and Meals in New Zealand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Cooking Ingredients and Meals in New Zealand?
- What are the key health and wellness concerns driving sales in HW Cooking Ingredients and Meals?
- Is HW Cooking Ingredients and Meals a dynamic niche or mainstream concern in New Zealand?
- Which are the leading brands in HW Cooking Ingredients and Meals in New Zealand?
- How are products distributed in HW Cooking Ingredients and Meals in New Zealand?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Cooking Ingredients and Meals in New Zealand - Category analysis
KEY DATA FINDINGS
Health-led convenience supports everyday cooking decisions
Health-conscious choices remain strong despite ongoing price pressure
Vegetarian cooking ingredients and meals gains relevance through flexitarian lifestyles and inclusivity
Natural, low sugar and functional positioning expand beyond niche products
Functional health, local sourcing and “fake-away” flavours will shape innovation
Vegetarian is expected to grow as plant-based solutions become more mainstream
Natural and functional claims will keep growing, especially in spreads and meal enhancers
Health and Wellness in New Zealand - Industry Overview
Wellness becomes more “everyday” as consumers balance clean choices with cost pressures
Sugar reduction becomes the default, driven by weight management and long-term health priorities
“Better for you” evolves beyond avoidance into functional, natural and free-from choices
More targeted wellness will drive growth, led by functional segmentation and clean-label credibility
COUNTRY REPORTS DISCLAIMER
HW Cooking Ingredients and Meals
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of edible oils, meals and soups, sauces, dips and condiments and sweet spreads For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Cooking Ingredients and Meals research and analysis database.
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