PROSPECTS AND OPPORTUNITIES
Cost of living pressures could create opportunities for growth in private label
2023 saw New Zealand’s consumer price inflation levels stood at 5.7%, down slightly on the previous year, but still high.
Spread of vegetarianism presents a promising scenario for health and wellness brands
Vegetarian, vegan, plant-based and meat free are likely to become increasingly popular health and wellness claims in cooking ingredients and meals over the forecast period as local consumers become increasingly interested in minimising the environmental and animal welfare implications of their consumer choices. As a result, vegetarian is expected to remain the largest health and wellness claim across cooking ingredients and meals over the forecast period, with retail sales set to expand at a CAGR of 5% to each NZD204 million by 2028 in 2023 constant value terms.
Shift towards plant-based alternatives to benefit lactose free claims
The shift that is being seen towards more plant-based diets among the population of New Zealand is expected to contribute to the further expansion of the popularity of cooking ingredients and meals with lactose free claims during the forecast period. Lactose free is also set to continue to benefit from the increasing numbers of local consumers who are becoming more aware of the digestive issues that drinking cow’s milk and other dairy products can cause among those who are lactose intolerant.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Cooking Ingredients and Meals industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Cooking Ingredients and Meals industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Cooking Ingredients and Meals in New Zealand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Cooking Ingredients and Meals in New Zealand?
- What are the key health and wellness concerns driving sales in HW Cooking Ingredients and Meals?
- Is HW Cooking Ingredients and Meals a dynamic niche or mainstream concern in New Zealand?
- Which are the leading brands in HW Cooking Ingredients and Meals in New Zealand?
- How are products distributed in HW Cooking Ingredients and Meals in New Zealand?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Cooking Ingredients and Meals in New Zealand - Category analysis
KEY DATA FINDINGS
Climate change considerations continue to influence consumption preferences, whilst at-home consumption benefits demand
Natural olive oil benefits from the increasing preference for healthier edible oils
Meat free and immune support come to the fore in meals and soups
Cost of living pressures could create opportunities for growth in private label
Spread of vegetarianism presents a promising scenario for health and wellness brands
Shift towards plant-based alternatives to benefit lactose free claims
Health and Wellness in New Zealand - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Cooking Ingredients and Meals
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of edible oils, meals and soups, sauces, dips and condiments and sweet spreads For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Cooking Ingredients and Meals research and analysis database.
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