PROSPECTS AND OPPORTUNITIES
Italians take the sugar out of their spreads as obesity rates rise
Breakfast remains an important meal in Italian culture, with a traditional focus on sweet products such as jams and preserves. However, continuing the pattern seen towards the end of the review period, there is a growing movement towards healthier options, with consumers becoming increasingly concerned about issues such as diabetes and obesity.
Ferrero set to roll out plant-based Nutella to support those with dietary restrictions
Vegan and plant-based products are likely to increase in popularity as more consumers show an interest in both the environment and animal welfare. There are a growing number of vegans, vegetarians and flexitarians in Italy, many of whom are keen to find new products that can help them to prepare healthy and nutritious meals without spending hours in the kitchen.
Italy’s ageing population likely to boost sales of immune support cooking ingredients and meals
Increasing awareness of the links between diet, a healthy metabolism and immune health is expected to lead more consumers to look for cooking ingredients and meals that suggest specific health benefits. Italy has one of the oldest and fastest ageing populations in the world and, as such, there is strong demand for products that can help boost immunity, as well as products which support healthy ageing.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Cooking Ingredients and Meals industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Cooking Ingredients and Meals industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Cooking Ingredients and Meals in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Cooking Ingredients and Meals in Italy?
- What are the key health and wellness concerns driving sales in HW Cooking Ingredients and Meals?
- Is HW Cooking Ingredients and Meals a dynamic niche or mainstream concern in Italy?
- Which are the leading brands in HW Cooking Ingredients and Meals in Italy?
- How are products distributed in HW Cooking Ingredients and Meals in Italy?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Cooking Ingredients and Meals in Italy - Category analysis
KEY DATA FINDINGS
Organic cooking ingredients and meals looks set for a bright future thanks to new law but sales stall in 2023 as economic pressures mount
Gluten free claims remain a key sales driver among health-conscious shoppers
Increasing health awareness benefits sales of no sugar and no salt products, while ethical concerns fuel demand for plant-based products
Italians take the sugar out of their spreads as obesity rates rise
Ferrero set to roll out plant-based Nutella to support those with dietary restrictions
Italy’s ageing population likely to boost sales of immune support cooking ingredients and meals
Health and Wellness in Italy - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Cooking Ingredients and Meals
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of edible oils, meals and soups, sauces, dips and condiments and sweet spreads For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Cooking Ingredients and Meals research and analysis database.
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