In 2024, Polish consumers increasingly prioritised high protein, low-sugar, and fortified/functional claims, driven by a focus on physical fitness and health transparency. Natural products, especially those with minimal additives and local provenance, remained highly valued. Gluten free and vegetarian claims continued to gain momentum, appealing both to specific dietary needs and broader lifestyle choices, with expanding plant-based options improving in taste and accessibility.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Cooking Ingredients and Meals industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Cooking Ingredients and Meals industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Cooking Ingredients and Meals in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Cooking Ingredients and Meals in Poland?
- What are the key health and wellness concerns driving sales in HW Cooking Ingredients and Meals?
- Is HW Cooking Ingredients and Meals a dynamic niche or mainstream concern in Poland?
- Which are the leading brands in HW Cooking Ingredients and Meals in Poland?
- How are products distributed in HW Cooking Ingredients and Meals in Poland?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Cooking Ingredients and Meals in Poland - Category analysis
KEY DATA FINDINGS
Natural, gluten free and vegetarian claims continue to gain momentum in 2024
High protein, low sugar and fortified/functional claims shape choices in 2024
Natural attributes outweigh sustainability considerations for many Polish consumers
Demand for the gluten free claim is driven by health, digestibility, and clean label appeal
Growth is set to be driven by innovation, health transparency, and premiumisation
Natural and locally produced products will continue to drive sales in Poland
Demand for gluten free products is set to be driven by health needs and lifestyle choices
Health and Wellness in Poland - Industry Overview
Consumers seeking natural health and wellness claims
Natural, minimally processed, and high protein products drive mainstream health-focused choices
Digestive health, sugar reduction, and functional benefits influence innovation
Natural ingredients and functional innovation are set to support innovation within food and drink in Poland
COUNTRY REPORTS DISCLAIMER
HW Cooking Ingredients and Meals
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of edible oils, meals and soups, sauces, dips and condiments and sweet spreads For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Cooking Ingredients and Meals research and analysis database.
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