In 2024, health and wellness in cooking ingredients and meals in Australia increasingly shifted from niche diet products towards mainstream renovation and clearer “better for you” cues. Brands expanded health-oriented propositions beyond free-from into weight management, reduced sugar and salt, and product formats that help consumers cook healthier meals at home without compromising convenience. This was particularly visible in sauces and condiments, where lighter and diet-compatible variants ga
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF.
Overview:
Understand the latest market trends and future growth opportunities for the HW Cooking Ingredients and Meals industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Cooking Ingredients and Meals industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Cooking Ingredients and Meals in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Cooking Ingredients and Meals in Australia?
- What are the key health and wellness concerns driving sales in HW Cooking Ingredients and Meals?
- Is HW Cooking Ingredients and Meals a dynamic niche or mainstream concern in Australia?
- Which are the leading brands in HW Cooking Ingredients and Meals in Australia?
- How are products distributed in HW Cooking Ingredients and Meals in Australia?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Cooking Ingredients and Meals in Australia - Category analysis
KEY DATA FINDINGS
Health-led renovation accelerates across sauces, oils and convenient meals
Clearer labelling and reformulation support sugar avoidance and healthier everyday choices
Gluten free becomes an everyday expectation, supported by mainstream innovation and strict compliance
Natural and “less processed” cues gain importance, reinforced by trust and provenance
Value-led health innovation will centre on cooking confidence, convenience and “better for you” staples
Gluten free is expected to keep growing through broader formats and more family-friendly innovation
Natural is expected to remain resilient, strengthened by anti-ultra-processed sentiment and transparency demands
Health and Wellness in Australia - Industry Overview
Health and wellness in Australia pivots towards sugar reduction, functionality and credible everyday benefits
Sugar reduction and metabolic health concerns shape category-wide performance
Functionality, gut health and protein move health and wellness beyond avoidance
Mainstream integration of functional, lower-sugar and clean-label products will drive future growth
COUNTRY REPORTS DISCLAIMER
HW Cooking Ingredients and Meals
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of edible oils, meals and soups, sauces, dips and condiments and sweet spreads For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Cooking Ingredients and Meals research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!