PROSPECTS AND OPPORTUNITIES
Forecast period to see heavy demand for functional properties and specific health benefits, while players face stricter rules and regulations
While the near future may not show the same kind of growth peaks that cooking ingredients and meals experienced during COVID-19-era home seclusion, certain claims still offer potential; health and wellness trends and need for convenience will dictate demand in the coming years. However, with the resumption of foodservice and inflationary pressures pushing up value sales, volume sales for many claims in cooking ingredients and meals are stagnating and some are set to decline, including low fat, no fat and no sugar cooking ingredients and meals, as well as lactose free, superfruit, brain health and memory and digestive health cooking ingredients and meals.
Vegetarian offers further promise in line with rising environmental consciousness and concerns over animal welfare
Vegan, vegetarian and plant-based products are likely to gain ground in the coming years, as more Canadians become interested in both the environment and animal welfare. This should benefit dietary and free from claims in cooking ingredients and meals.
Probiotic to be driven by demand for greater fortified/functional foods as retailers focus on differentiation
Beyond convenience, health-conscious Canadians are looking to make sustainable and long-term lifestyle changes to accommodate healthy living and are showing a sharpened focus on preventative healthcare in their consumption choices. Dietary and free from cooking ingredients, as well as meals accompanied by claims like gluten free, dairy free and keto, will be key for these consumers, as are fortified and functional products featuring probiotics and a variety of vitamins and minerals.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Cooking Ingredients and Meals industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Cooking Ingredients and Meals industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Cooking Ingredients and Meals in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Cooking Ingredients and Meals in Canada?
- What are the key health and wellness concerns driving sales in HW Cooking Ingredients and Meals?
- Is HW Cooking Ingredients and Meals a dynamic niche or mainstream concern in Canada?
- Which are the leading brands in HW Cooking Ingredients and Meals in Canada?
- How are products distributed in HW Cooking Ingredients and Meals in Canada?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Cooking Ingredients and Meals in Canada - Category analysis
KEY DATA FINDINGS
Natural is leading claim as consumers focus on avoiding additives and shift towards functional foods with specific health benefits
Prevailing trends prompt players to adjust portfolios in response to evolving demand
No allergens has its ups and downs in 2023 while some edible oils see further struggles
Forecast period to see heavy demand for functional properties and specific health benefits, while players face stricter rules and regulations
Vegetarian offers further promise in line with rising environmental consciousness and concerns over animal welfare
Probiotic to be driven by demand for greater fortified/functional foods as retailers focus on differentiation
Health and Wellness in Canada - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Cooking Ingredients and Meals
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of edible oils, meals and soups, sauces, dips and condiments and sweet spreads For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Cooking Ingredients and Meals research and analysis database.
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