In 2024 in Denmark, health and sustainability trends were driving demand for low sugar, low salt, organic, and plant-based claims, particularly in sauces, dips, edible oils, and ready meals. Organic and clean-label products remained important, supported by government initiatives and retailer expansion, even as economic pressures slowed growth. Plant-based and vegetarian options continued to grow, though some brands shifted from diet-focused labels to flavour-led marketing to appeal to a wider au
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Overview:
Understand the latest market trends and future growth opportunities for the HW Cooking Ingredients and Meals industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Cooking Ingredients and Meals industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Cooking Ingredients and Meals in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Cooking Ingredients and Meals in Denmark?
- What are the key health and wellness concerns driving sales in HW Cooking Ingredients and Meals?
- Is HW Cooking Ingredients and Meals a dynamic niche or mainstream concern in Denmark?
- Which are the leading brands in HW Cooking Ingredients and Meals in Denmark?
- How are products distributed in HW Cooking Ingredients and Meals in Denmark?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Cooking Ingredients and Meals in Denmark - Category analysis
KEY DATA FINDINGS
Health, sustainability and flavour drive trends in cooking ingredients and meals
Health and sustainability trends support organic, plant-based and low sugar claims
Slowing organic sales are offset by policy support and retail expansion in Denmark
Retail-led expansion accelerates vegetarian and vegan offerings in Danish cooking ingredients and meals
Health and sustainability priorities are set to impact product development and sales in cooking ingredients and meals
Economic pressure may slow organic sales despite strong consumer trust and industry advocacy
Taste-first positioning may challenge the long-term appeal of the vegetarian claim
Health and Wellness in Denmark - Industry Overview
Clean label, fortified and functional innovation drives demand in Danish food and drink
Plant-based, fortified and functional innovation drives sales of food and drink in Denmark
Demand for transparency and sustainability supported sales of health claims in 2024
Rising demand for low-calorie, functional, and clean label foods is expected in Denmark
COUNTRY REPORTS DISCLAIMER
HW Cooking Ingredients and Meals
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of edible oils, meals and soups, sauces, dips and condiments and sweet spreads For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Cooking Ingredients and Meals research and analysis database.
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