PROSPECTS AND OPPORTUNITIES
Mainstream distribution and private label development
The further development of health and wellness cooking ingredients and meals in Denmark will be strongly influenced by the expansion of products bearing health and wellness claims in mainstream distribution channels. This will be notable in areas such as edible oils, in which demand is set to grow for variants such as edible oils with black cumin seeds, avocado oil and coconut oil.
Important role for locally produced cooking ingredients and meals
Local production is likely to have a growing role to play in the health and wellness cooking ingredients and meals market in Denmark in the forecast period. Like their Nordic neighbours, Danish consumers exhibit a strong inclination for locally produced goods, valuing economic support for local manufacturers (which aligns with Denmark's community-centric values) and perceiving their products to be of superior quality.
Growth for dairy free and plant-based claims
The dairy free claim is set to see dynamic growth in cooking ingredients and meals in Denmark over the forecast period. The claim’s dramatic expansion will come from a very low base, being primarily driven by the growing popularity of dairy free products in sauces, dips and condiments.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Cooking Ingredients and Meals industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Cooking Ingredients and Meals industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Cooking Ingredients and Meals in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Cooking Ingredients and Meals in Denmark?
- What are the key health and wellness concerns driving sales in HW Cooking Ingredients and Meals?
- Is HW Cooking Ingredients and Meals a dynamic niche or mainstream concern in Denmark?
- Which are the leading brands in HW Cooking Ingredients and Meals in Denmark?
- How are products distributed in HW Cooking Ingredients and Meals in Denmark?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Cooking Ingredients and Meals in Denmark - Category analysis
KEY DATA FINDINGS
Organic claim ties together health and wellness and environmental concerns
Plant-based, vegan and vegetarian claims also benefit from health and environmental concerns
Reducing sugar, fat and salt content
Mainstream distribution and private label development
Important role for locally produced cooking ingredients and meals
Growth for dairy free and plant-based claims
Health and Wellness in Denmark - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Cooking Ingredients and Meals
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of edible oils, meals and soups, sauces, dips and condiments and sweet spreads For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Cooking Ingredients and Meals research and analysis database.
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