PROSPECTS AND OPPORTUNITIES
Demand for gluten free products set to expand to a wider audience
At the end of the review period, the total number of people in Switzerland living with coeliac disease stood at around 80,000, just under 1% of the country’s total population. However, the number of unreported or undiagnosed cases is estimated to be higher.
Vegan claims set to be a key focus of new product development as demand grows
Vegan claims look set for a bright future in cooking ingredients and meals in Switzerland over the forecast period. As consumers become more conscious of the wider impact of their purchasing decisions an increasing number of people are switching to vegan, vegetarian and flexitarian diets.
Immune support and natural claims likely to attract health conscious consumers
Consumer demand for cooking ingredients and meals with an immune support positioning was buoyed by the COVID-19 pandemic. While it was initially the urgent threat of contagion that motivated consumers to opt for immune support cooking ingredients and meals during the early stages of the pandemic, during the post-pandemic era, many consumers have continued to purchase such products as they look to maintain a robust immune system in order to minimise the chances that they will fall ill with a viral infection.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Cooking Ingredients and Meals industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Cooking Ingredients and Meals industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Cooking Ingredients and Meals in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Cooking Ingredients and Meals in Switzerland?
- What are the key health and wellness concerns driving sales in HW Cooking Ingredients and Meals?
- Is HW Cooking Ingredients and Meals a dynamic niche or mainstream concern in Switzerland?
- Which are the leading brands in HW Cooking Ingredients and Meals in Switzerland?
- How are products distributed in HW Cooking Ingredients and Meals in Switzerland?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Cooking Ingredients and Meals in Switzerland - Category analysis
KEY DATA FINDINGS
Growing concerns around the high intake of salt and sugar in Switzerland boosts sales of health and wellness products
Vegetarian remains the largest claim in health and wellness cooking ingredients and meals as consumers look to make more responsible choices
High protein diets reaching a wider audience, while olive oil finds favour among health conscious consumers
Demand for gluten free products set to expand to a wider audience
Vegan claims set to be a key focus of new product development as demand grows
Immune support and natural claims likely to attract health conscious consumers
Health and Wellness in Switzerland - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Cooking Ingredients and Meals
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of edible oils, meals and soups, sauces, dips and condiments and sweet spreads For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Cooking Ingredients and Meals research and analysis database.
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