PROSPECTS AND OPPORTUNITIES
Plant-based and vegan products continue to innovate, offering consumers healthy, ethical goods
Health and wellness trends will continue to shape innovations in cooking ingredients and meals across the forecast period, with raising interest in low-fat, reduced-sugar, natural, organic and vegan products gaining ground. Interest in vegan and plant-based food will rise as consumers become increasingly concerned about sustainability and animal welfare.
Domestic players gain ground in sweet spreads, offering organic goods with local ingredients
Following innovations in reduced sugar sweet spreads over the review period, natural sweet spreads will record the strongest retail value growth over the forecast period. Sweet spreads are often consumed at breakfast in Austria, with many consumers keen to have a nutritionally aware breakfast, setting them up for the day.
Good source of minerals and no allergen products respond to rising health concerns
Many consumers have become concerned with ultra-processed food. While the fast pace of life increases the consumption of convenience food, at the same time, consumers are focused on making sure adequate nutrition is met.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Cooking Ingredients and Meals industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Cooking Ingredients and Meals industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Cooking Ingredients and Meals in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Cooking Ingredients and Meals in Austria?
- What are the key health and wellness concerns driving sales in HW Cooking Ingredients and Meals?
- Is HW Cooking Ingredients and Meals a dynamic niche or mainstream concern in Austria?
- Which are the leading brands in HW Cooking Ingredients and Meals in Austria?
- How are products distributed in HW Cooking Ingredients and Meals in Austria?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Cooking Ingredients and Meals in Austria - Category analysis
KEY DATA FINDINGS
Gluten free drives retail value growth as consumers seek goods with health benefits
The vegetarian claim drives sales, as meat-free and flexitarian diets increase in Austria
Busier lifestyles drive demand for convenient but healthy meal solutions
Plant-based and vegan products continue to innovate, offering consumers healthy, ethical goods
Domestic players gain ground in sweet spreads, offering organic goods with local ingredients
Good source of minerals and no allergen products respond to rising health concerns
Health and Wellness in Austria - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Cooking Ingredients and Meals
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of edible oils, meals and soups, sauces, dips and condiments and sweet spreads For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Cooking Ingredients and Meals research and analysis database.
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