In 2024, key health and wellness claims shaping cooking ingredients and meals in the Netherlands included low sugar, organic, natural, vegetarian, vegan, and gluten free. Vegetarian and vegan meals and soups saw strong sales, as consumers experiment with plant-based diets for health, environmental, and ethical reasons. Gluten-free claims continued to attract interest from both niche and established brands despite a maturing market.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Cooking Ingredients and Meals industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Cooking Ingredients and Meals industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Cooking Ingredients and Meals in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Cooking Ingredients and Meals in Netherlands?
- What are the key health and wellness concerns driving sales in HW Cooking Ingredients and Meals?
- Is HW Cooking Ingredients and Meals a dynamic niche or mainstream concern in Netherlands?
- Which are the leading brands in HW Cooking Ingredients and Meals in Netherlands?
- How are products distributed in HW Cooking Ingredients and Meals in Netherlands?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Cooking Ingredients and Meals in the Netherlands - Category analysis
KEY DATA FINDINGS
Vegetarian, vegan and gluten free claims drive sales in cooking ingredients and meals in 2024
Low sugar and organic claims drive strong value growth in cooking ingredients and meals
Health and sustainability drive growth of vegetarian cooking ingredients and meals
The vegan claim is supported by the rise of flexitarian diets in the Netherlands
Consumers are set to balance health and wellness claims with indulgence
Meals and soups offer a key growth opportunity for vegetarian products in the Netherlands
Demand for vegan products will be driven by health benefits and sustainability
Health and Wellness in the Netherlands - Industry Overview
Low sugar, plant-based, and fortified/functional foods driving health and wellness in the Netherlands
Low sugar and fortified/function innovations reshape health and wellness in the Netherlands
Plant based, organic, and gluten free claims drive preventative health choices
Organic and fortified/functional food claims are set to drive growth for health and wellness products
COUNTRY REPORTS DISCLAIMER
HW Cooking Ingredients and Meals
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of edible oils, meals and soups, sauces, dips and condiments and sweet spreads For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Cooking Ingredients and Meals research and analysis database.
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