Tissue and hygiene in Lebanon exhibited resilience in 2025, with a 7% rise in retail current value sales compared to 2024, yet this increase was largely price-driven, as ongoing inflation of 15% and limited household purchasing power continued to shape demand. Unlike regional peers, where premiumisation and sustainability are prominent, Lebanese consumers focus almost exclusively on affordability and functional safety, accelerating the shift towards high-capacity packs, private label products,

Menstrual care in Lebanon saw affordability continue to be the single most important driver of sales in 2025, reflecting the severe impact of currency devaluation, limited income growth, and a persistently high cost of living.

Nappies/diapers/pants in Lebanon recorded marginal retail volume growth of 0.2% in 2025, reaching 198 million units, marking the first positive shift after five consecutive years of decline. This stabilisation is set against a backdrop of ongoing economic strain: the Lebanese lira, while relatively pegged at LBP89,500/USD, reflects an environment where the category remains a high-weight item in the essential spending basket. Despite inflation easing to approximately 15% from triple-digit highs,

Retail adult incontinence in 2025 was defined by exceptional price sensitivity, as Lebanon continues to face steep currency depreciation and persistent inflation, directly impacting the affordability of essential healthcare items. Retail adult incontinence volumes reached 10.8 million units in 2025, representing a 4% year-on-year increase. However, retail value sales contracted by 2% to LBP558 billion, as consumers and caregivers aggressively sought out cheaper brands, bulk packs, and promotiona

In 2025, wipes in Lebanon continued to see robust current value growth, reaching LBP42.6 billion at retail prices, which represented a 21% increase compared to 2024. This expansion was significant within the Middle East and Africa context, where few other countries faced such sustained upward pressure on pricing, driven by protracted currency depreciation and high inflation. Although the Lebanese pound stabilised and inflation cooled to 15% in 2025, the legacy of income erosion and elevated livi

Retail tissue in Lebanon stabilised in 2025, following several years of volume decline caused by economic crisis and hyperinflation. Retail volumes recorded a marginal rise of 0.3% in 2025 to reach 23,400 tonnes, marking the first sign of recovery after contractions between 2020 and 2024. This performance remains weak when compared with the more robust trends seen in neighbouring Middle Eastern markets, but it indicates resilience in the face of Lebanon’s severe income erosion and fluctuating ex

Away-from-home tissue and hygiene posted robust current value growth in 2025, with value sales reaching LBP2,828 billion, seeing an increase of 35% from 2024. This expansion significantly outpaced both the regional and global context, reflecting the impact of a relatively stable exchange rate, which introduced predictability to procurement costs for institutional buyers such as hotels and hospitals. While inflation remained elevated at 15%, this new stability allows buyers to move from emergenc

The home care market in Lebanon is characterised by a shift towards affordable and multifunctional products, driven by economic hardship and declining consumer purchasing power. The market saw significant current value growth of 16% in retail sales in 2025, albeit primarily due to price increases. Laundry care remains the largest category, while air care saw the most dynamic growth in 2025. The competitive landscape has two strong leading players, but private label products and local brands have

In 2025, the laundry care market in Lebanon recorded growth of 13%?in current value and 1%?in volume terms. The market was shaped by inflation-led price sensitivity, encouraging consumers to trade down to private label products, but also a shift towards premium, multifunctional products. While private label products were increasingly popular, so, also, were premium products offering hygiene, fragrance and convenience.

In 2025, the dishwashing category in Lebanon experienced significant changes driven by economic challenges and shifting consumer preferences. Retail sales in the dishwashing category reached LBP2.2 trillion in 2025, representing 30% current value growth on 2024. However, this growth was largely driven by inflation, with volume sales increasing by less than 1%?in 2025, with increasing demand for affordable, locally-produced alternatives being seen.

In 2025, surface care in Lebanon saw a return to positive growth in volume terms, following a number of years of decline, while current value sales increased by 11%, driven, in part, by inflation, but also by consumer prioritisation of hygiene and affordability. However, the influence of the health and wellness trend on growth has been strong, with consumers seeking safer and more hygienic cleaning solutions.

In 2025, Lebanon's bleach market showed signs of recovery following a challenging 2024 marked by economic instability and reduced consumer spending. With sales declining in both volume and real or constant value terms in 2024, volumes were at least stagnating in 2025, while sales in current value terms saw 10%?growth. The rebound was driven primarily by bleach's affordability and perceived effectiveness, making it a preferred choice for cost-conscious households seeking reliable disinfection sol

In 2025, the toilet care category in Lebanon experienced a notable shift towards premium and convenient product formats, driven by evolving consumer preferences and economic factors. Toilet care retail sales recorded current value growth of 15%?to reach LBP227 billion in 2025. This growth was largely driven by the increasing demand for modern and effective cleaning solutions.

In 2025, the polishes category in Lebanon experienced a weak performance due to the country's ongoing economic turmoil and shifting consumer habits. High inflation, currency depreciation and contracting disposable incomes led to a decline in consumer spending on non-essential home care products like polishes.

In 2025, the air care category in Lebanon experienced current value growth of 39%,?despite a contraction in volume sales. The retail value of air care products reached LBP604 billion, with the value growth driven by rising consumer interest in wellness, natural ingredients and elevated scent experiences, which led to the expansion of high-end formats, such as electric diffusers and aromatherapy candles.

In 2025, home insecticides in Lebanon saw 17%?current value growth, with retail sales reaching LBP465 billion. While this growth can be attributed, in part, to inflation, it was also driven by the increasing demand for fast-acting and indoor-safe solutions, particularly in urban areas, where pest issues are more prevalent. The median disposable income per household in Lebanon was rising in 2025, indicating a relatively stable economic condition that supported consumer spending on home insecticid

Hot drinks in Lebanon recorded strong value growth in 2025, with consumption patterns increasingly shaped by pricing pressure and uneven recovery across regions. Coffee continues to anchor everyday rituals and out-of-home occasions, while tea is gaining incremental traction on health cues despite weaker innovation and limited local scale. Import dependence keeps costs exposed to global commodity and packaging inflation, pushing consumers towards lower-priced brands and unpackaged herbal alternat

Soft drinks consumption recovers unevenly as dollarisation, and infrastructure constraints reshape demand

Economic freedom has deteriorated and corruption remains endemic, whilst the planned departure of peacekeeping forces could worsen the security situation. Helped by a significant fall in inflation, the economy is slowly recovering, but unemployment is high. Food insecurity is increasing and refugee numbers are sizeable, but marked urbanisation could support the consumer market. Mobile subscribers could grow strongly and e-commerce is more entrenched than some peers, but innovation is lacking.

Staple foods in Lebanon started to see recovery in 2025, despite a very challenging year in 2024 for some businesses as high prices of flour, wheat and oil made producing products such as bread very expensive. In addition, in many cases high bread prices were pushed onto the consumer, which in some parts of the country made things financially difficult for lower-income households. However, despite price fluctuations, some growth was apparent in 2025, although stock piling decreased (which impact

Cooking ingredients and staples began to recover in 2025, despite a very challenging year in 2024 for many businesses. During 2024, numerous farms in the south of the country were destroyed as the ongoing Israel-Hamas war spilled over into Lebanon, severely affecting Lebanese businesses near the border. Olive oil producers were particularly hard hit, with bombing attacks destroying olive groves, production facilities, and storage infrastructure. This significantly reduced olive oil availability

Value sales of consumer health are expected to rise in 2025 despite the fact that economic conditions remain challenging. Lebanese people have always been happy to self-medicate on the advice of a pharmacist and for this reason there has always been robust demand for a wide range of consumer health products. Nonetheless, Lebanon continues to suffer serious economic, social, and political issues, which are expected to restrain further increases in consumer health sales.

Despite the challenging situation in Lebanon, sales of snacks have seen steady growth in 2024 and 2025. This growth has been supported by diaspora remittances and a recovery in tourism and hospitality. Sales of snacks were impacted by the spillover effect from the Israel-Hamas war in 2024 and this had a particularly big impact on tourism with the Lebanese diaspora concerned about returning to the country due to the security situation. However, this has been less of an issue in 2025 with tourism

Retail value sales of dairy products and alternatives are set to rise in current terms in Lebanon in 2025. Despite all the negative trends affecting Lebanon, including economic and financial collapse but also the presidential vacuum and political instability, the packaged food market started to see a recovery in 2022 and into 2023. Some positive trends driven by diaspora remittances, private sector recovery, tourism and hospitality indicators were supporting the recovery.