Away-from-home tissue and hygiene posted robust current value growth in 2025, with value sales reaching LBP2,828 billion, seeing an increase of 35% from 2024. This expansion significantly outpaced both the regional and global context, reflecting the impact of a relatively stable exchange rate, which introduced predictability to procurement costs for institutional buyers such as hotels and hospitals. While inflation remained elevated at 15%, this new stability allows buyers to move from emergenc
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Overview:
Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Lebanon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Lebanon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Away-From-Home Tissue and Hygiene in Lebanon report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Away-From-Home Tissue and Hygiene in Lebanon?
- Which are the leading brands in Away-From-Home Tissue and Hygiene in Lebanon?
- How are products distributed in Away-From-Home Tissue and Hygiene in Lebanon?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Away-From-Home Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Away-From-Home Tissue and Hygiene in Lebanon - Category analysis
Key Data Insights
Resurgence in International Visitors and Greater Economic Stability Drive Growth
Resurgence in International Visitors and Greater Economic Stability Drive Growth
Fine Hygienic Holding Leverages Brand Trust to Expand into Wellness
Sanita Servu Enhances E-Commerce to Streamline Institutional Procurement
Local Manufacturers to Secure Institutional Loyalty with Price Stability
Horeca Operators Balance Premium Guest Experience with Waste Reduction
Integrated Dispensing and Waste Solutions to Reshape Supplier Strategies
Horeca Sees Share Growth as International Tourists Return
Tissue and Hygiene in Lebanon - Industry Overview
Households Increasingly Value the Affordability of Larger Packs and Local Brands
Key Data Insights
Households Increasingly Value the Affordability of Larger Packs and Local Brands
Happies Ultra Dry Sees Popularity in Nappies/Diapers as Families Seek Value
Gipsy Wet Wipes Value Pack Captures Demand for Convenient Essentials
Robust Value Growth, with the Localisation of Supply Chains Expected
Private Label to Drive Demand, Provided Safety and Functionality Needs Are Met
Dynamism for Adult Incontinence as the Potential Consumer Base Expands
Sanita Leverages Local Trust to Expand Its Share Lead
Supermarkets and Hypermarkets Such as Twafeer and Spinneys Drive Bulk Buying
Retail E-Commerce Gains Ground as Households Seek Consistency and Value
Country Reports Disclaimer
The following categories and subcategories are included:
Away-From-Home Tissue and Hygiene
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- AFH Adult Incontinence
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- AFH Boxed Facial Tissues
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- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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